Wella Schools Program
The Wella Schools Program is committed to offering a multifaceted approach to learning. We offer exclusive pricing, co-branding with a global company, and a best-in-class job placement program. Our program will enable a more productive student and a more qualified graduate. With global name recognition, The Wella School Program will allow your school to attract more students and instructors. As an award-winning and industry-leading company, our resources and influence across trade associations (including media, shows and competitions) is unparalleled.
Why is this important to you? Simply put, we can support student career goals today, tomorrow, and when they become a household name.

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Program Benefits

Program Benefits

  • Create a unique partnership and plan based on your school vision.
  • Allow our educational tools, technology and innovation to come to life with your instructors’ guidance.
  • Help your school create a stronger, more profitable generation of business-savvy hairdressers.
  • Points for Purchase: Points/$1 Spent
  • Showcase the talent pool of successful graduates and large-scale Wella Company brands to drive enrollment.
  • Earned Seminars: Earn in-school seminars and customize an education calendar.
  • Marketing: Wella Professionals brand logos, creative assets and co-op advertising available upon request.
  • Student Materials: Resources including digital student workbooks, the Wella Education app and studio course discounts upon graduation.

Exclusive Wella Studios access

Exclusive Wella Studios access

Student discounts upon graduation. Customized school events & training.

Our program offers student discounts upon graduation, customized school events & training. Whether you want to improve your fundamental skills, learn a new technique, or increase your ability to connect with students, partner with our world-renowned Studio team to continue perfecting your craft at any stage in your career.

Scholarships & Mentorships

Scholarships & Mentorships

Our commitment to elevating the craft together.

Wella Education is unrivaled. We believe that education is achieved even beyond the classroom environment through hands-on opportunities and personal mentoring experiences. At Wella, we’ve created the Hairdressers at Heart program to support our industry with access to scholarships, philanthropic grants and ongoing educational resources. Ongoing career resources are available to students and professionals through Wella’s job matching platform and business coaching partnerships.

Student Competitions

Student Competitions

Define your destiny. Enter the world of Wella competitions.

Competitions connect schools with artists, trade publications and industry leaders. This helps build lifelong bonds and allows students to meet mentors who will guide their passion forward after graduation. Bringing passion to competition, students are able to discover hidden talents, get inspired by their surroundings and have an unforgettable experience. Competition builds more than a portfolio: it builds a reputation, and employers take notice.



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