Pros at Heart

pros at heart

Pros At Heart is a community of beauty professionals dedicated to the support, empowerment, and elevation of hair and nail pros at every stage of their career. As creative nurturers, beauty pros thrive on making clients feel wonderful but often forget to care for themselves. Through a combination of education, charitable giving, and financial support, Wella’s Pros at Heart focuses on serving the needs and fulfilling the dreams of the beauty pro. Wella honors the craft and celebrates the beauty professional through Pros at Heart.

Fabio #ICan Scholarship

In 2024, Wella Education will be commemorating our true Pros At Heart by awarding 4 lucky salon pros across the U.S. and Canada with flights, stay, and a Wella Studio Class to get them started on their certification journey to continue their education. Are you ready to take your work to the next level?

Stay tuned for 2025 information!

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Allies Against Human Trafficking

The beauty industry has a central presence in the human trafficking industry. Through Pros At Heart, we’re using our platform to educate beauty pros on the signs of human trafficking and we're partnering with other organizations making a difference, such as Milady, offering training on practical infection control standards while raising awareness in the areas of domestic abuse and human trafficking. Protect your clients, give a voice to the most vulnerable, and make a positive impact on your community today!

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