pros at heart

Pros At Heart is a community of beauty professionals dedicated to the support, empowerment, and elevation of hair and nail pros at every stage of their career. As creative nurturers, beauty pros thrive on making clients feel wonderful but often forget to care for themselves. Through a combination of education, charitable giving, and financial support, Wella’s Pros at Heart focuses on serving the needs and fulfilling the dreams of the beauty pro. Wella honors the craft and celebrates the beauty professional through Pros at Heart.

Fabio #ICan Scholarship

We’re proud to commemorate true Pros At Heart by awarding 6 salon pros across the U.S. & Canada with $1,000 scholarships to continue their education. Click below to apply!

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Pretty Ponytails

Glenisha Thomas is the owner and founder of PrettyPonytails, a non-profit organization offering services to strengthen self-confidence and self-esteem in underprivileged girls. PrettyPonytails believes when girls feel good about themselves, they perform better academically and socially. With a $5,000 donation, Pros At Heart is committed to supporting the organization's mission of boosting the spirit of young girls.

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Allies Against Human Trafficking

The beauty industry has a central presence in the human trafficking industry. Through Pros At Heart, we’re using our platform to educate beauty pros on the signs with the help of hairstylist & advocate Haley Garber. Plus, we’re working with other organizations making a difference, such as Milady Training.

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