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Shows & Events
Creative Nights

Creative Nights

That’s why Wella is celebrating those who style the new and now with Creative Nights, where artists come together to unleash their creativity, get inspired, and be among the first to try our exciting innovation.

At Wella, we believe the fusion of craftsmanship, artistry, science, and community are the key to building a sustainable business behind the chair. Break rules. Spark trends. Work together. And never wait for tomorrow, but always PROject The Now.

Join Wella Professionals Ambassadors, Briana Cisneros and Daniel Mora, for an exciting event all about express services featuring our new express permanent color, Koleston Xpress.

March 20, 2024

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LIGHT IT UP WITH ZACH MESQUIT

LIGHT IT UP WITH ZACH MESQUIT

Join the “King of Platinum” as he demonstrates the extreme blond process and shares his expertise in achieving platinum blonde looks.

There are two ticket options for this event. The first is a look and learn that includes a model showcase and demonstration where Zach will provide an in–depth explanation of the consultation process, demonstrate techniques, and share his pro tips on the process of achieving levels of lift the safe way. After the model showcase, Zach will have a Q&A segment and photo opportunities with guests.

The second option includes a hands on mannequin workshop after the Q&A, where you will gain a better understanding of all the ins and outs of lifting and toning, styling tips and tricks, and client maintenance. Zach will be overseeing the hands-on workshop, provide coaching, and answer any questions. He is bringing his knowledge to help you achieve the ultimate blondness.

May 20, 2024

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ONE DAY BALAYAGE WITH DANIEL MORA

ONE DAY BALAYAGE WITH DANIEL MORA

Join us in this exclusive one day seminar with Wella Professional's Ambassador, Daniel Mora. He will share his process and what goes into creating his scroll stopping looks; from the Balayage technique to how to best capture content for Instagram. Enjoy his live model presentation where he will explain the painting technique he uses to create these stunning dimensional looks. In your hands on model workshop, experience the techniques first hand with real time coaching and guidance from Daniel and Signature Artist Tommy Gentile to achieve these beautiful luxurious looks.

June 9, 2024

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ARTISTIC PLACEMENT WITH SONYA DOVE

ARTISTIC PLACEMENT WITH SONYA DOVE

Join Wella Global Artist Sonya Dove at the Wella Studio as she takes you on her journey of transforming inspiration into technique. As a Global Artist, Sonya travels the world and takes inspiration from the places she goes and the people she meets in the cultures she experiences.

There are two ticket options for this seminar, one: a creative model showcase where Sonya will share where she finds her inspiration, create techniques based off this inspiration, and transform her models look.

And two: a VIP brunch and BTS with Sonya the day prior to the model showcase, where you will gain insight into how she gathers her inspiration and makes it suitable for her model. In this prep day, you will not only share some champagne with Sonya, you will also get to see what goes into prepping for an event, what it takes to have a successful model casting, and view her overall techniques for artistic color placement.

June 23-June 24, 2024

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Beauty Envision Awards

Beauty Envision Awards

TrendVision, one of the most prestigious events in the salon professional industry, presents to you the Beauty Envision Awards.  We have entered into a new world of stimulating regeneration. With many reassessing their life goals, meaning and intention, this has reverberated into the chairs of salon professionals. For the pro this means finding inspiration in flexibility and strength in softness. Whether creating a color pallete comprised of neutral hues paired with unexpected pops of color, or shapes that are both fluid yet strong in technique. That’s why we’re thrilled to continue extending this unique opportunity for growth and recognition to all beauty professionals through a hairdressing and nail art competition. This year, we have something for everyone with 4 main categories + 15 sub categories that allow North American salon professionals, in all stages of their careers, to put their skills to the test and envision the next era of beauty. Stay tuned for 2024 information.

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4500 Park Granada
Studio Annex
Calabasas, CA 91302

800-422-2336
Monday-Friday 8:00 AM - 5:00 PM PT

studioreg@wella.com
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