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Shows & Events
ONE DAY BALAYAGE WITH DANIEL MORA

ONE DAY BALAYAGE WITH DANIEL MORA

Join us in this exclusive one day seminar with Wella Professional's Ambassador, Daniel Mora. He will share his process and what goes into creating his scroll stopping looks; from the Balayage technique to how to best capture content for Instagram. Enjoy his live model presentation where he will explain the painting technique he uses to create these stunning dimensional looks. In your hands on model workshop, experience the techniques first hand with real time coaching and guidance from Daniel and Signature Artist Tommy Gentile to achieve these beautiful luxurious looks.

June 9, 2024

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ARTISTIC PLACEMENT WITH SONYA DOVE

ARTISTIC PLACEMENT WITH SONYA DOVE

Join Wella Global Artist Sonya Dove at the Wella Studio as she takes you on her journey of transforming inspiration into technique. As a Global Artist, Sonya travels the world and takes inspiration from the places she goes and the people she meets in the cultures she experiences.

There are two ticket options for this seminar, one: a creative model showcase where Sonya will share where she finds her inspiration, create techniques based off this inspiration, and transform her models look.

And two: a VIP brunch and BTS with Sonya the day prior to the model showcase, where you will gain insight into how she gathers her inspiration and makes it suitable for her model. In this prep day, you will not only share some champagne with Sonya, you will also get to see what goes into prepping for an event, what it takes to have a successful model casting, and view her overall techniques for artistic color placement.

June 23-June 24, 2024

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Beauty Envision Awards

Beauty Envision Awards

TrendVision, one of the most prestigious events in the salon professional industry, presents to you the 2024 Beauty Envision Awards. 

Inspired by the essence and beauty of the golden hour, SuperSelf embodies a cultural shift towards self-expression and empowerment. ?

Drawing from fashion's penchant for individuality and inclusivity, SuperSelf celebrates authenticity and confidence, encouraging individuals to embrace their unique identities. It transcends traditional beauty standards, fostering a culture where diversity is revered and self-love is paramount. ?

In fashion, it manifests through bold statements, eclectic combinations, and a fusion of styles from different eras, reflecting the dynamic nature of personal expression. Color trends within SuperSelf mirror the vibrancy of human emotions, ranging from soft pastels to vibrant neons, symbolizing the multifaceted nature of the self. ?

SuperSelf represents a paradigm shift towards celebrating the beauty of individuality and embracing one's true self, fostering a culture of empowerment and self-assurance.?

That’s why we’re thrilled to continue extending this unique opportunity for growth and recognition to all beauty professionals through a hairdressing and nail art competition.

This year, we have something for everyone with 4 main categories + 12 sub categories that allow North American salon professionals, in all stages of their careers, to put their skills to the test and envision the next era of beauty. Entries open April 1st 2024 until July 1st, 2024. Enter today!

learn about BEA
Premiere Orlando

Premiere Orlando

Experience Premiere Orlando, the largest beauty show in the U.S. Explore expert-led education and discover cutting-edge products from top companies spanning hair, nails, day spa, and barbering. We welcome all representatives of the professional beauty industry to meet with top brands, get hands-on education, shop, connect with their community, and stay up to date with the hottest trends in the business.

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4500 Park Granada
Studio Annex
Calabasas, CA 91302

800-422-2336
Monday-Friday 8:00 AM - 5:00 PM PT

studioreg@wella.com
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