This program is tailored specifically for salon owners, managers and stylists. We have virtual learning, webinars, events and live learning offerings that will change the way you think about your business and guide you to exceptional results.

Business Journeys

Consultation

Having a great consultation is a lost art, but it’s key to a successful visit. Learn of how to create an exceptional experience with this highly curated suite of lessons.

Explore Consultation

Social Marketing

Marketing is key to growing your brand and attracting new clients—but it can be tricky! Learn the ins and outs of brand building, advertising, social media, and more.

Explore Social Marketing

Financial

Let’s face it, most beauty pros aren’t finance experts. Learn to level up the finance function of your business for higher sales, stronger profits, and peace of mind with content from Wella’s expert partners.

Explore Financial

Leadership

Perfect for new and seasoned leaders alike, develop your skills as a leader to become a better leader inside and outside of the salon in this certification.

Explore Leadership

Business Builder

Running a business means wearing a LOT of hats. In our business builder certification, you’ll get a crash course on business finances, customer service, retail sales, and more.

Explore Business Builder

Online Learning

From the comfort of wherever you are, learn better ways to help your salon grow. Home care sales, building a business behind the chair, social media strategies and more await you.

Seminars & Live Learning

Join us for any of our nationwide seminars and live learning opportunities to get the answers you need to bring your highest and best to business.

Partnerships & Consultations

We have created strategic business alliances with the best in the business to get you the kind of support you need to make your business profitable. Learn more about who can help.