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The Business Builder Journey. Get certified as an insider, specialist or expert in Wella Business Builder by taking virtual and in person education.
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Business Builder Expert

Journey

Get Certified

Earn badges and a certificate upon completion to showcase your achievements!
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GET CERTIFIED IN
Business Builder
Become a business builder expert who can maximize your salon business behind the chair. The Wella Business certification journey is so much more than a training program, The Business Builder Program will change your life and ignite your business skills, leading to new opportunities and growing business. It’s the accreditation that pays!
Certifications for the Business Builder Journey
Cut Specialist Badge
Business Builder
Insider
Equip your business with the tools and knowledge you need to flourish as a Salon Professional with our foundational Business Builder Insider series. These classes are built around the timeless topics and skills every business professional needs to know inside and out. Gain valuable insight into topics ranging from tax tips, client expertise, and increasing your bottom line. Whether you're working as an independent stylist or in a salon and looking to grow, we've got you covered. Each course has been hand curated by one of our professional business partners and is designed to be self-guided for on-demand learning. Complete the seminars listed below to be granted your Business Builder Insider Certification.

Business Builder Insider Classes



How to Generate 100k Part I: Inspiring Champions Class Image
How to Generate 100k Part I: Inspiring Champions
Part I: How to become a $100k to $200K salon professional working smart. Want to double your income without seeing more guests or raising prices? Lauren Gartland, Founder & CEO of Inspiring Champions has helped thousands to learn the secrets to earning more, working less, and creating your ideal dream business working smart! Video hosted by Inspiring Champions.
duration: 17 minutes
How to Generate 100k Part II: Inspiring Champions Class Image
How to Generate 100k Part II: Inspiring Champions
Part II: How to Become a $100k to $200K salon professional working smart. Want to double your income without seeing more guests or raising prices? Lauren Gartland, Founder & CEO of Inspiring Champions has helped thousands to learn the secrets to earning more, working less, and creating your ideal dream business working smart! Video hosted by Inspiring Champions.
duration: 32 minutes
How to Generate 100k Part III: Inspiring Champions Class Image
How to Generate 100k Part III: Inspiring Champions
Part III: How to Become a $100k to $200K salon professional working smart. Want to double your income without seeing more guests or raising prices? Lauren Gartland, Founder & CEO of Inspiring Champions has helped thousands to learn the secrets to earning more, working less, and creating your ideal dream business working smart! Video hosted by Inspiring Champions.
duration: 32 minutes
Creating Loyal Business Clients Power Hour: Strategies Class Image
Creating Loyal Business Clients Power Hour: Strategies
The goal of every business should be to create clients loyal to their brand. In this power hour, we will dive into the importance of creating raving fans of your company by exploring four key starting points: skill certification, cross-promotion of services, eliminating waiting lists, and proactive messaging. Understanding that your clients must be first in all of your thinking, actions, and systems will be drivers to creating loyal clients. Video hosted by Strategies.
duration: 1 hour
Two Ways to Grow Your Money Coming In: Qnity  Class Image
Two Ways to Grow Your Money Coming In: Qnity
We’ve seen people double and even triple their income as a result of implementing the Two Number Growth System, a simple and visual approach to driving your income. Video and supporting PDF hosted by Qnity.
duration: 5 minutes
Three Ways to Increase Your Number of Clients: Qnity Class Image
Three Ways to Increase Your Number of Clients: Qnity
Building a strong client base is arguably one of the most important things you can do to ensure financial success. Learn three key drivers and actions needed to attract and maintain more clients for future earnings. Video and supporting PDF hosted by Qnity.
duration: 7 minutes
Time is Money: Qnity Class Image
Time is Money: Qnity
There are three important currencies in business and life. How you manage these and where you invest these three currencies will determine your overall success, professionally, personally, and financially. In this lesson, we are going to teach you to think about how you spend these currencies. Video and supporting PDF hosted by Qnity.
duration: 8 minutes
What's a Preneur? Qnity Class Image
What's a Preneur? Qnity
Throughout your career in the professional beauty industry, you will fall into one of three different types of preneur. A preneur is a Qnity term for someone actively engaging in business activities for the purpose of making money. There are three different types of preneur, entrepreneur, solopreneur, and intrapreneur. What type of preneur are you? Video and supporting PDF hosted by Qnity.
duration: 11 minutes
 Three Ways to Grow Your Money Coming In: Qnity Class Image
Three Ways to Grow Your Money Coming In: Qnity
Whether you are an employee, business owner, or a business of one, no sales: no money. Qnity's simple and visual approach to driving sales focuses on the two important numbers to capture missed opportunities and maximize every client visit. Video and supporting PDF hosted by Qnity.
duration: 7 minutes
Inventory, Five Watch Outs: Qnity Class Image
Inventory, Five Watch Outs: Qnity
Identify five common inventory issues and how to avoid them. Video and supporting PDF hosted by Qnity.
duration: 5 minutes
Eight Tips for Better Money Management: Qnity Class Image
Eight Tips for Better Money Management: Qnity
Discover 8 financial management tips to help with smart spending and focusing on matters that truly affect profit. Video and supporting PDF hosted by Qnity.
duration: 5 minutes
The Basics of Financial Statements: Qnity Class Image
The Basics of Financial Statements: Qnity
Understanding financial statements is key to successful financial management. This session will introduce three important financial statements including a simple equation for each statement, the time horizon of each, a personal comparison, and some common challenges. Learn the basics in this simple and visual video. Video and supporting PDF hosted by Qnity.
duration: 8 minutes
Simple Tax Tips: Qnity Class Image
Simple Tax Tips: Qnity
There’s a lot to know when it comes to taxes; unfortunately, a lot can go wrong. Here are eight tips to help you navigate those tricky taxes! Video and supporting PDF hosted by Qnity.
duration: 6 minutes
Problems with Numbers: Qnity Class Image
Problems with Numbers: Qnity
In this video, we’re going to cover five common number myths beauty professionals succumb to and a few tips to overcome them. Dispel myths around the numbers so that your actions and beliefs can positively impact helping you achieve your goals and dreams. Video and supporting PDF hosted by Qnity.
duration: 8 minutes
Beauty Business Essentials: Empowering You Class Image
Beauty Business Essentials: Empowering You
Whether you're just starting your business or if you're a seasoned owner, it's always smart to go back to the essentials. Beauty Business Essentials is a three-part interactive video series that hits on all the money-making essentials that every salon owner needs to implement. You'll learn simple strategies that drive growth and prosperity, how to declare the paycheck you deserve, become confident in your financial forecasting, and launch instant income tools for revenue growth. Videos and supporting PDF hosted by Empowering You.
duration: 38 minutes
The Client Experience Session I: Wella Class Image
The Client Experience Session I: Wella
A successful salon career is built on more than just the skills and services provided, it is built on the relationships that are created and nurtured with our clients. When we create strong Client Experiences, we build strong, long-term relationships that can be sustained over the life of a career. Each segment of this program can be taken separately or in conjunction with each other to customize your journey to creating the Ultimate Client Experience. Videos hosted by Wella.
duration: 40 minutes
Cut Specialist Badge
Business Builder
Specialist
Whether your biggest challenge today is generating new customers, retaining customers, setting goals, or achieving your financial benchmarks, you will find a specialist tier designed to help you accomplish your goals. This certification path is for you if you need more support to drive your business behind the chair. As you enter the Specialist tier, you will navigate through seminars with your preferred business partner based on your knowledge from the Insider courses. Our Business Specialist Series will give you all the tools you need to grow your business and achieve your life goals. Each business program in the specialist tier has multiple paths to choose from and is supported by various virtual and face-to-face offerings. There are four possible pathways for you to choose from: Qnity Path, Empowering You Path, Strategies Path or Inspiring Champions Path. Complete the seminars in one of the below pathways to complete your Specialist Certification.

Business Builder Specialist Classes



Specialist - Qnity Path

Defining Profitability: Qnity  Class Image
Defining Profitability: Qnity
The job of a leader is to create more leaders, not more followers. This module emphasizes the key ingredients to effective leadership, which are character, habit, and skill acquisition. Video and supporting PDF hosted by Qnity.
duration: 8 minutes
The Weekly Ritual for Financial Success, in Only Twenty Minutes: Qnity Class Image
The Weekly Ritual for Financial Success, in Only Twenty Minutes: Qnity
Discover a powerful practice to plan your money and make your business as profitable as it can be. Learn how this one thing, will help you gain confidence, control, and focus. Video and supporting PDF hosted by Qnity.
duration: 7 minutes
Approaching Inventory: Qnity Class Image
Approaching Inventory: Qnity
Experience a high level view of inventory as it relates to the financial statements. Video hosted by Qnity.
duration: 7 minutes
The Client Experience Session II: Wella Class Image
The Client Experience Session II: Wella
A successful salon career is built on more than just the skills and services provided, it is built on the relationships that are created and nurtured with our clients. When we create strong Client Experiences, we build strong, long-term relationships that can be sustained over the life of a career. This program can be broken up into two segments, each customized for your journey to create the Ultimate Client Experience. Hosted by Wella
duration: 6 modules

Specialist - Empowering You Path

Six Figure Tribe: Empowering You  Class Image
Six Figure Tribe: Empowering You
Six Figure Tribe Program is a one-of-a-kind, systematic process for service providers for developing a thriving business that delights customers. This program will build your confidence and create a business that works with your lifestyle. The Six Figure Tribe is six months of training, coaching, support, and accountability. Hosted by Empowering You.
duration: six months
Success kit: Empowering You Class Image
Success kit: Empowering You
The Success Kit gives you customizable templates and tools for you to plug and play into your business, saving you valuable time so you can focus on bringing in the cash instead of creating documents. You will be able to simplify advertising, and hiring, master your budget, set employees on a growth track, and more. Hosted by Empowering You.
duration: as needed
The Client Experience Session II: Wella Class Image
The Client Experience Session II: Wella
A successful salon career is built on more than just the skills and services provided, it is built on the relationships that are created and nurtured with our clients. When we create strong Client Experiences, we build strong, long-term relationships that can be sustained over the life of a career. This program can be broken up into two segments, each customized for your journey to create the Ultimate Client Experience. Hosted by Wella
duration: 6 modules

Specialist - Strategies Path

Next Level Guest Care OnLive: Strategies Class Image
Next Level Guest Care OnLive: Strategies
A competent, high-functioning guest care team can be a make-or-break component of company growth. The first and last touch for clients, don’t fall into the trap of failing to realize the power and potential of the ultimate guest care team. It’s easy to overlook this essential piece of your growth puzzle. Join us and learn how to empower and inspire your guest care team to be the positive face of your company. Hosted by Strategies.
duration: 3 hours
Retail Like a Boss OnLive: Strategies Class Image
Retail Like a Boss OnLive: Strategies
Is your retail to total sales percentages leaving you little to celebrate? Join us to learn how to leverage systems, culture, education, client, and team to hit new retail highs in your company! Learn how to conquer the psychological and emotional barriers that can cause retail sales stagnation, resulting in how to retail like a Boss. Hosted by Strategies.
duration: 3 hours
Happiness 2.0: Strategies Class Image
Happiness 2.0: Strategies
What’s the one easy-to-install system that can drive multiple key critical numbers, prebook, retail, and client retention in a positive direction? Happiness!! Dig into the Happiness 2.0 system and see how it can help. Hosted by Strategies.
duration: 30 minutes
The Client Experience Session II: Wella Class Image
The Client Experience Session II: Wella
A successful salon career is built on more than just the skills and services provided, it is built on the relationships that are created and nurtured with our clients. When we create strong Client Experiences, we build strong, long-term relationships that can be sustained over the life of a career. This program can be broken up into two segments, each customized for your journey to create the Ultimate Client Experience. Hosted by Wella
duration: 6 modules

Specialist - Inspiring Champions Path

Fearlessly Raise Price Part I: Inspiring Champions Class Image
Fearlessly Raise Price Part I: Inspiring Champions
Does raising prices make you uneasy? If so, join Lauren Gartland, founder, and CEO of Inspiring Champions, and learn when it’s time to raise prices. How much and how often. How to inform your guests and much more. Includes tracking forms, scripts, and all you need to remove the fears holding you back from creating more income and profit. Learn four proven steps to raise prices fearlessly. Part 1 of 2 Hosted by Inspiring Champions.
duration: 33 minutes
 Fearlessly Raise Price Part II: Inspiring Champions Class Image
Fearlessly Raise Price Part II: Inspiring Champions
Does raising prices make you uneasy? If so, join Lauren Gartland, founder, and CEO of Inspiring Champions, and learn when it’s time to raise prices. How much and how often. How to inform your guests and much more. Includes tracking forms, scripts, and all you need to remove the fears holding you back from creating more income and profit. Learn four proven steps to raise prices fearlessly. Part 2 of 2 Hosted by Inspiring Champions.
duration: 28 minutes
Gap to Goal: Inspiring Champions Class Image
Gap to Goal: Inspiring Champions
Get tactical and practical as you dive into the customer data, and employee data and examine what the opportunity gap is. This module uses marketplace data to establish which valuable opportunities are disguised as obstacles, then outlines the steps necessary to leverage them. Hosted by Inspiring Champions
duration: 20 minutes
Cost of Independence: Inspiring Champions  Class Image
Cost of Independence: Inspiring Champions
Thinking of going independent? Explore a balanced look at the numbers. Educate yourself before you make the leap and understand everything you need to prepare in order to make the most of it. Hosted by Inspiring Champions.
duration: 11 minutes
Ownership to Loanership: Inspiring Champions  Class Image
Ownership to Loanership: Inspiring Champions
The move towards self-employment in the beauty industry is currently trending in record numbers. In a post-Covid shutdown market, how does a salon maintain reputable talent in the face of competition and change? This module is a must to support owners in a continuously evolving marketplace. Hosted by Inspiring Champions.
duration: 20 minutes
The Client Experience Session II: Wella Class Image
The Client Experience Session II: Wella
A successful salon career is built on more than just the skills and services provided, it is built on the relationships that are created and nurtured with our clients. When we create strong Client Experiences, we build strong, long-term relationships that can be sustained over the life of a career. This program can be broken up into two segments, each customized for your journey to create the Ultimate Client Experience. Hosted by Wella
duration: 6 modules
Cut Specialist Badge
Business Builder
Expert
Once you have completed the Specialist Certification, continue on to this Business Builder Expert Tier. You will continue with your chosen business partner from the Specialist tier: Empowering You Path, Inspiring Champions Path, Qnity Path, or one of two different Strategies Paths. The Business Builder Expert tier is designed for those who want to accelerate their business to the highest level, elevate professionalism and see a dramatic increase in revenue. Complete the seminars in one of the below pathways to complete your Expert Certification.

Business Builder Expert Classes



Expert - Empowering You Path
Rev Up Consulting: Empowering You  Class Image
Rev Up Consulting: Empowering You
Rev Up is like a beauty school for the business side of being a stylist/technician (but a lot more fun!). Working for yourself comes with its own set of challenges, and we help you navigate through them. Over six or twelve months, our certified coaches will walk you through building a sustainable, profitable beauty business using our proven systems and processes. Hosted by Empowering You.
duration: 6 months
Expert - Inspiring Champions Path
Champ Camp: Inspiring Champions Class Image
Champ Camp: Inspiring Champions
Do you want to make more money, work fewer hours, and create your ideal dream business working smarter? If so, Champ Camp is the ideal solution! It is for owners, managers, and all service providers who want easy, proven & repeatable business systems you can use immediately to dramatically increase your sales, income, client retention, & results. This highly interactive three-day live course has transformed tens of thousands of lives & businesses. Our expert team is right by your side, guiding you, role-playing with you, and supporting you until you get it! Register today and learn how to turn your dreams into reality. Hosted by Inspiring Champions.
duration: 3 days
Expert - Qnity Path
Money for Solopenuer: Qnity Class Image
Money for Solopenuer: Qnity
Money Solo by Qnity is the first visually engaging financial literacy and wellness program designed for solopreneurs. One of the greatest challenges many solopreneurs face is understanding the financials as a business of one. It's no longer just about making money, but about managing expenses, taxes, inventory, and so much more. Money Solo will equip solo practitioners with the financial knowledge and skills to succeed with their money and their craft. Hosted by Qnity.
duration: 6 months
Expert - Strategies Path Choice #1
Game Planning Workshop: Strategies Class Image
Game Planning Workshop: Strategies
If you want to achieve measurable business success for your salon's future, you need to get your plan on paper now. Join us for this workshop training where you will receive step-by-step guidance on developing your plan, along with the only template your company needs to put your plans into place. This is a rare opportunity to step back from your day-to-day challenges and focus on the big picture of your business, from what's slipping through the cracks, to how to make your biggest aspirations for your company come true. Hosted by Strategies.
duration: 2 days
Expert - Strategies Path Choice #2
Incubator Program: Strategies Class Image
Incubator Program: Strategies
Incubator's four days begin with a heavy dose of no-compromise leadership and dive right into creating balance across the four business outcomes, profitability, productivity, customer loyalty, and staff retention. From demystifying your company's numeric "vital signs," busting the myths of Team-Based Pay and how it works, to culture building, client retention, and power growth systems, the Strategies Incubator will teach you the dynamic salon/spa/medspa business model you've been searching for. Hosted by Strategies.
duration: 4 days

Contact

4500 Park Granada
Studio Annex
Calabasas, CA 91302

800-422-2336
Monday-Friday 8:00 AM - 5:00 PM PT

studioreg@wella.com
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