Clean Lift Without Surprises
Toner Panic
Grey Coverage That Actually Covers
Blonde Perfection with Nikki
Brunette Dimension with Briana
Clean Lift Lighteners
Panic Free Permanent Toning
Glazing With Shinefinity
Grey Coverage Heroes
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Our No. 1 Color Line for rich & healthy grey coverage Grey coverage | Color balancing
Up to 100% grey coverage in 10 minutes Express color | Grey coverage | Grey blending
100% natural looking color for dimensional & luminous results Glossing | Grey coverage | Blonde toning
Uncompromised vibrancy & shine Color Balancing | Toning | Glossing Up to 70% grey coverage*
Up to 250% shinier hair** Glossing | Glazing | Toning
Unbeatable Clean lift*** &up to 97% less breakage**** Highlights | Balayage |Color correction | Full head lightening
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