House of Wella Trend Experience
Step onto the red carpet and be among the first to experience the future of beauty at the House of Wella Trend Experience.
For one unforgettable evening, the Los Angeles Wella Studio transforms into a trend premiere celebrating the latest in color, care, and styling. Discover the artistry behind Monochromatic Color, experience a revolutionary permanent hair color breakthrough, and explore the creative energy shaping what's next in professional beauty. Inspired by Change Like a Pro, this immersive event is designed to spark creativity, connection, and transformation.
Throughout the evening, explore immersive brand activations, trend showcases, live artistry, and interactive experiences that bring the future of beauty to life. Connect with industry-leading artists and fellow beauty professionals while enjoying signature cocktails, passed hors d'oeuvres, music, exclusive photo opportunities, and unforgettable moments designed to inspire and celebrate our craft.
Plus, every guest will receive a curated House of Wella goodie bag valued at over $150, featuring the latest product innovations from across the Wella portfolio.
Dress Code: Monochromatic
Choose your color story—Red, Pink, Purple, Blue, Green, or Black—and arrive in your best monochromatic look. From fashion to hair, embrace the power of a single color family and showcase your creativity as we celebrate the season's most influential trend movement. Strike a pose, capture the moment, and make your color statement on the House of Wella red carpet.
Walk the Carpet.
Discover What's Next.
Change Like a Pro.
Welcome to the House of Wella.
