Formulation in Depth with Alexandra Matiz

Sunday, May 7, 2023 - Monday, May 8, 2023  10:00 AM - 5:00 PM Pacific
Duration: 7 Hours per day (14 hours total)

Event Details:
Image for Top Artist: Formulation in Depth with Alexandra Matiz

Join Wella Top Artist Alexandra Matiz in this two-day seminar as she walks you through her entire formulation process. Alexandra will explain her entire thought process from hair analysis and consultation to product selection and application, and everything in between.  

Will you use color or lightener? What tonal changes are needed? What product is best for which type of hair? She has the answer to it all and will guide on how to address this in your day to day life behind the chair. 

You will walk away with an in-depth understanding of how Alexandra formulates color and how you can incorporate that into your formulation process.  

May 7
Start: 10:00AM
End: 5:00PM

May 8
Start: 10:00AM
End: 5:00PM

Event Location:
Wella Studio LA (Calabasas)
4500 Park Granada
Calabasas, CA 91302
Phone: 800-422-2336
This event will be presented in english.

Get Tickets:

*one ticket per attendee

Quantity Price
(or 84,000 pts)


4500 Park Granada
Studio Annex
Calabasas, CA 91302

Monday-Friday 8:00 AM - 5:00 PM PT

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LLC, All trademarks registered.
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