Color Craft I

Sunday, April 7, 2024 - Monday, April 8, 2024  10:00 AM - 4:00 PM Pacific
Duration: 6 Hours per day (12 hours total)

Event Details:
Image for WCM Pre: Color Craft I

Color Craft I, the first in a three-part color series, will prepare you for Wella Color Expert program or simply help you develop your color craft. Loaded with the content and qualification for our Wella Color Expert program, this seminar provides knowledge of Wella Coloring as a foundation for reliable problem solving and takes a blended learning approach by touching on hair's biology, consultation, efficient formulation and efficient application. This in-Studio seminar will also be streamed live for flexible, virtual attendance. 

Here's what you'll learn in this two-day seminar: 

• The ins and outs of the Wella Color Portfolio and our signature standards of application. 

• Essentials of hair biology through rigorous examination of its composition, structure and natural pigmentation. 

• Skills in technical and lifestyle consultation that will help you create confidence in your communication skills and maximize your relationship with your client. 

• How artificial and natural hair colors influence formulation and results. 

• Time-saving application techniques that will transform how you do hair. 

This seminar also features a hands-on workshop that will give participants a unique opportunity to work with Wella Coloring firsthand in a safe, supportive environment. Color Craft I is the prerequisite for Color Craft II & III and our prestigious Wella Color Expert program. 

If you are on the journey to becoming Wella Certified, please be sure you have taken the required Insider Tier of seminars prior to signing up for this course.


Event Location:
Wella Studio LA (Calabasas)
4500 Park Granada
Calabasas, CA 91302
Phone: 800-422-2336
This event will be presented in english.

Get Tickets:

*one ticket per attendee

Quantity Price
(or 64,400 pts)

Master Color Expert
To be completed in order:


4500 Park Granada
Studio Annex
Calabasas, CA 91302

Monday-Friday 8:00 AM - 5:00 PM PT

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LLC, All trademarks registered.
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