Color Craft I

Sunday, August 20, 2023 - Monday, August 21, 2023  10:00 AM - 4:00 PM Pacific
Duration: 6 Hours per day (12 hours total)

Event Details:
Image for WCM Pre: Color Craft I
Color Craft I is the first in a three part color series to prepare you for Wella Color Expert or simply develop your color craft. This seminar provides knowledge of Wella Coloring as a foundation for reliable problem solving. This seminar takes a universal approach by touching on hair's biology, consultation, efficient formulation and efficient application. Here's what you'll learn:

• A complete understanding of Wella Color and our methodology of formulation.
• Taking a deep dive into hair biology by examining its composition, structure and natural pigmentation
• Technical and lifestyle consultation to create confidence in your communication skills and maximize your relationship with your client
• The influence artificial and natural hair colors have on formulation
• Time-saving application techniques that will transform how you do hair

• Color Craft I is the first pre-requisite for Color Craft II & III and our prestigious Wella Color Expert program
DURATION: 2 days
This seminar features:
• A model workshop
If you are on the journey to becoming Wella Certified, please be sure you have taken the required Insider Tier of seminars prior to signing up for this course.

Event Location:
Wella Studio LA (Calabasas)
4500 Park Granada
Calabasas, CA 91302
Phone: 800-422-2336
This event will be presented in english.

Get Tickets:

*one ticket per attendee

Quantity Price
(or 64,400 pts)

Master Color Expert
To be completed in order:


4500 Park Granada
Studio Annex
Calabasas, CA 91302

Monday-Friday 8:00 AM - 5:00 PM PT

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