KNOWLEDGE IS GROWTH

TAILOR-MADE

EDUCATION

Wella believes that education is the single biggest driver for growth within our industry.

That’s why we offer special programs we bring to you. Our tailor-made, in-salon education series is all about celebrating the dynamic team that exists in your salon as a valuable tool to build your business, inspire your stylists, and help your new hires with on-boarding.

Consult your Wella Education or Sales contact to learn which solutions are most relevant to your business goals.

OUR CURRENT PORTFOLIO OF TAILOR-MADE WORKSHOPS

Diane Stevens

MULTICULTURAL BOOT CAMP 
WITH DIANE STEVENS
DURATION: 1 DAY
85,000 Global Elite Points

This “total look” learning experience will give you techniques in styling multicultural hair — an invaluable resource for any level of experience in the salon, from assistants to your most seasoned stylist. You will impress your multicultural guests with the most up to date knowledge on smoothing systems, cutting, coloring, and styling for highly textured, curly, coily, and unruly hair. Learn how to identify different curl pattern types from loose curl to tight and coily, while determining its key characteristics, and special needs for moisture and protein.

Claudio Lazo

CUSTOM STYLING 
WITH CLAUDIO LAZO
DURATION: 1 DAY
85,000 Global Elite Points

This class is aimed at enhancing all levels of your team’s styling abilities. Whether your salon targets weddings, red carpet events, editorial or simply wants to keep up with what’s trending, this class will teach your team how to master their general styling techniques including curling, braiding and pinning skills. Every hairdresser will leave this class having stepped up their game in styling skills thus giving them the ability to broaden their client base. Make this class part of your in-salon training.

Anthony Cress

DECONSTRUCTED PRECISION WITH RAZORS & SHEARS 
WITH ANTHONY CRESS
DURATION: 1 DAY
85,000 Global Elite Points

With a disciplined classic precision cutting background combined with extensive knowledge and experience with the razor as a Sebastian artist, Anthony will guide you through the techniques used to cut structured shapes with lived in textures by blending precision with deconstructed lines. This hands-on seminar sharpens the eye for detail and gives you an understanding of how to create “shattered structure”, utilizing razor and shears. The techniques taught in this seminar will bring great value to your salon’s repertoire of skills.

Mark Debolt

INSPIRATIONAL COLOR 
WITH MARK DEBOLT
DURATION: 2 DAY
145,000 Global Elite Points

This seminar will keep you inspired and wanting more. Mark’s passion for hairdressing is matched only by his love of enriching the skills of salon professionals at all levels. This two-day seminar will expand your knowledge and creativity behind the chair, while maximizing the endless tools and products that the Wella Professionals portfolio has to offer.
PRINCIPLES OF DESIGN:
  • Customizing color
  • Theory of Wella Color
  • Creative formulation
  • Color

Kelly Ehlers

SOCIAL MEDIA: DIGITAL SOLUTIONS 
WITH KELLY EHLERS
DURATION: 1 DAY
245,000 Global Elite Points

At Ideas That Evoke, we develop digital, social, and mobile marketing programs for salon professionals. Whether it’s working with grassroots startups or Fortune 500 brands, our team has the expertise to turn your digital ambitions into a reality. Creating and distributing content through social and mobile platforms is the new way to advertise, promote, and build your brand story. Being successful in the digital space allows you to create brand advocates who innately become part of your team, helping to promote and sell your products and services.

Robb Cass

SALON SAVVY:THE ART OF BUSINESS EDUCATION 
WITH ROB CASS
DURATION: 1 DAY
245,000 Global Elite Points

Wella proudly presents Salon Savvy — our premium business education program. This program is tailored specifically for salon owners, managers, and stylists. The learning will change the way you think about your business and guide you to exceptional results. Customize your seminar experience with the following options:
  • Retail
  • Stylist Savvy
  • Management
  • Technology
  • Reception
  • Marketing
  • Social Media
  • Consultation

Peg Cribari

THE ART OF THE CONSULTATION “THE SYSTEM FOR SUCCESS” 
WITH PEG CRIBARI
DURATION: 4 HOURS
75,000 Global Elite Points

Through “The Art of The Consultation, The System for Success,” salon stylists are guided through a journey map of how to conduct successful client consultations. You will discover the impact of interviewing clients effectively, and specifically how to become the trusted advisor that results in long-lasting client relationships. These principles are life lessons and give stylists dialogue to apply to all salon services as well as product prescriptions.

Anna Vaul

MAXIMIZING THE SALON EXPERIENCE 
WITH ANNA VAUL
DURATION: 1 DAY
55,000 Global Elite Points

Anna Vaul has been in education for 15 years. As a stylist, salon owner, and Wella Design Team Artist, Anna understands that strong education is the guiding force behind creativity and success. This is an interactive, hands-on program designed to help stylists and salon owners maximize their potential through the mastery of consultation, service up-selling, and retail recommendation.