SHOWS & EVENTS

ARTISTRY AND INSPIRATION LIVE ON STAGE

The North American Show Team is busy producing “Best in Class” events across the country and we look forward to seeing you at one of them!

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WORLD OF WELLA

NEW YORK REGIONAL
April 30, 2017, New York, NY

The WOW events are centered around our regional competitions for both Wella Professionals and Sebastian Professional. This event format features interactive hands-on “pods” during the day and an evening event showcasing our Wella, Sebastian and Nioxin brands, as well as the competitions, on stage. The event is up close and personal and gives the attendee the chance to see what is new and exciting with the brands while giving the competitors the chance to reach the national competitions! Past cities have included NYC, Chicago, Los Angeles, Orlando and Dallas. Talk to your account representative to see if a show will be coming to your city!

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NORTH AMERICAN TREND VISION AWARDS

NATVA
July 23, 2017, Los Angeles, CA  

The North American Trend Vision Awards (NATVA) is our flagship Wella Professionals event and is one of the industry’s most prestigious competitions. This competition is the precursor to the international event, ITVA. The event has grown from 750 attendees in 2011 to over 2000 attendees and a web viewership of over 200K! Each year we bring stylists from the US, Canada and Puerto Rico to compete in 3 categories: Student, Color Vision and Creative Vision. The winners receive trophies, cash prizes and PR opportunities including participating in NYC Fashion Week and editorial photo shoots. AND the Gold winners go on to compete at the ITVA, previously held in cities such as Milan, Paris, Berlin and London to name a few. The 2014 show featured a live musical performance by music icon Blondie, and in 2017 we will have another icon, Shirley Manson with her band ,Garbage, perform. You don’t want to miss this one!!

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WHAT’S NEXT AWARDS

The What’s Next Awards is a national styling competition for our most cutting edge brand, Sebastian Professional! We bring stylists from the US and Canada to different cites each year to compete in 3 categories: Student, Professional and Affiliated Artists. The winners receive trophies, cash prizes and PR opportunities including participating in NYC Fashion Week and editorial photo shoots. Past cities have included Los Angeles, New York City, Miami and the brand just celebrated the 5 Year Anniversary of the show in Dallas with a special live performance by the rock band Sixx:A.M.!! Stay tuned to see What’s Next in 2018…