WELLA EDUCATION MENU JANUARY - JUNE 2024
EDUCATION INTRODUCTION At Wella, we are driven by empowering you with education that unleashes potential, sparks creativity, and supports aspirations. We do this with exceptional education and authentic personal relationships that bring together a community united by the passion for our craft. We believe education is the key to success. We have curated our education menu to enable learning at your own pace—virtually or in person—with a variety of classes covering all aspects of product knowledge, technical craft, artistic expression, and business support. The Insider Level includes a suite of live virtual seminars, based on foundational knowledge, to set you up on the right track as you embark on your journey to technical expertise. The Specialist Level will dive into technical skills and gives you the tools to perfect your craft in various professional disciplines. The Expert Level is our highest tier of education, for total confidence in technical expertise and creative expression to provide the highest level of client satisfaction. Together, we can shape our beauty industry. Carole Protat Senior Director Brand Education & Events
Visit WellaEd.com for more information.
TABLE OF CONTENTS CERTIFICATION PROGRAM
04
INSIDER CERTIFICATION
06
Foundational Knowledge
07
SPECIALIST CERTIFICATION
09
Color
10
Cut
12
Barber
13
Style
14
Care
15
Trend, Curl
16
Nail, Business
17
EXPERT CERTIFICATION
18
Color, Cut, Barber
19
Style, Care, Trend, Nail, Curl, Business
20
NON-CERTIFICATION
21
Product Knowledge
22
Color, Cut
24
Style
25
Care, Trend
27
Nail, Curl
28
BUSINESS PARTNERS
30
INSIDER
COLOR
FOUNDATIONAL KNOWLEDGE1
SPECIALIST CRAFT & TECHNICAL SPECIALTY2
— Wella Professionals Color & Lightener
— Color Craft I
— Wella Professionals Care & Styling
— Color Craft III
EXPERT
CREATIVE CRAFT EXPERTISE3 Wella Color Expert
— Color Craft II
— Instagram 101
— Wella Professionals Color & Lightener
— Balayage Craft
— Instagram 101
— Foiling Craft
— Clairol Professional
— Platinum & Beyond
— Wella colorcharm*
— Wella Professionals Care & Styling — Nioxin — Sebastian
— Clairol Shimmer Lights Plex Lightening*
— Style Craft I
Style Expert
— Style Craft II — Style Craft III — Sebastian Creative Immersion*
— Treatment Service Revolution
CARE
BARBER, CARE & STYLE
— Instagram 101*
Care Expert
— Revive & Transform with Care — Decode the Scalp — Elevate Your Consultation*
BARBER
— Barbering I
STAY IN TOUCH WITH US AT WELLAED.COM 4
Blonding Expert
— House of Tone
STYLE
BLONDING
— Clairol Professional*
Barber Expert
— Barbering II — Barbering III — Barbering - Money Makers*
*Elective Class 1 On-Demand Classes 2 Virtual & Face-to-Face Classes 3 In Studio Classes
INSIDER — OPI
— Gel Color Craft
— OPI Nail Treatments
— Powder Perfection Craft
NAIL
CRAFT & TECHNICAL SPECIALTY2
— OPI Instagram 101
— Absolute Acrylics Craft
CREATIVE COLOR
FOUNDATIONAL KNOWLEDGE1
SPECIALIST
— Wella Professionals Color & Lightener
CREATIVE CRAFT EXPERTISE3 Nail Expert
— Nail Art Trends*
— Wella Colorcharm — Instagram 101 — Clairol Professional*
— Color Melting
— Wella Professionals Illuminage Craft — Color Patterns IRL*
— Sebastian
— Cut Craft I
CUT
— Instagram 101
Creative Color Expert
— Creative Coloring Outside The Box
— Wella Professionals Care & Styling
— Nioxin*
Cut Expert
— Cut Craft II — Cut Craft III — Sebastian Creative Immersion*
— Wella Professionals Trend Movements
TREND
CUT & TREND
EXPERT
Trend Expert
— Sebastian Creative Immersion — #Trending Cut & Color
— Curl Basics
— Curl Craft I
— Curl Business
— Curl Craft II
— Instagram 101
CURL
CURL
— Love Your Curls with Clairol Pro*
Curl Expert
— Curl Craft III — Curl Craft Barber*
*Elective Class 1 On-Demand Classes 2 Virtual & Face-to-Face Classes 3 In Studio Classes 5
6 INSIDER CERTIFICATION
INSIDER
FACE-TO-FACE
VIRTUAL
ON-DEMAND
INSIDER CERTIFICATION
FOUNDATIONAL KNOWLEDGE
7
WELLA PROFESSIONALS COLOR & LIGHTENER VIRTUAL
WELLA PROFESSIONALS CARE & STYLING VIRTUAL
A product knowledge overview of Wella Professionals Color and Lighteners. Identify the appropriate color products for your clients from our permanent, demi-permanent, semi-permanent, and lightening color brands.
A product knowledge overview of Wella Professionals Care and Styling. Discover our latest innovation, Ultimate Repair. Learn about the various Care services and retail opportunities available.
Price
Duration
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1.5 HOURS
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
WELLA COLORCHARM DISCOVERY
CLAIROL PROFESSIONAL DISCOVERY
Throughout this seminar, you will get to discover our portfolio of products with real-time answers from our professional experts so that you can achieve the perfect hair color with confidence!
In this seminar, you will receive an overview of our products and offerings, and understand usage benefits and when to use what. You will learn how to offer appropriate color services to suit your clients’ needs using Clairol Professional
Price
Duration
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
NIOXIN VIRTUAL
SEBASTIAN VIRTUAL
Build up your knowledge and understanding of scalp and hair health. Expand your service menu and approach to thinning hair, experiencing fragile hair, sensitive scalp, and breakage.
Enable your creativity through understanding Sebastian liquid tools and gain confidence in proper product recommendations for your clients.
Price
Duration
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
WELLA PROFESSIONALS & WELLA COLORCHARM
CLAIROL PROFESSIONAL
NIOXIN
SEBASTIAN
PRICING IS PER PERSON
INSIDER FOUNDATIONAL KNOWLEDGE
OPI DISCOVERY
OPI INSTAGRAM 101 VIRTUAL
Meet OPI and gain knowledge on our innovative portfolio of products. Learn to identify the appropriate nail product for your clients needs from all of our nail care systems.
If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business—this class is designed to develop your entire Instagram plan. Throughout the seminar you can ask questions of our professional experts!
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1.5 HOURS
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
OPI NAIL TREATMENTS Grow your nail care knowledge and learn the science of nail repair with OPI’s new, patented Ulti-Plex Technology™ found only in Repair Mode™, the firstever bond-building serum that can repair natural nail keratin from within, offering 99% repair and 94% protection, and resulting in nails that are 4x stronger after 6 days of use. Paired with OPI’s newly updated Nail Envy® and powered by our advanced strengthening Tri-Flex Technology™. Tri-Flex Technology™ creates a liquid shield that makes nails 95% stronger in 1 week.* when used as directed. Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1.5 HOURS
INSIDER CERTIFICATION 8
This seminar will guide you through the history of curls and their origin, provide the basics of curly hair, such as the different types of curls and coils, and discuss proper consultation techniques. This is the first half of Virtual Curl Craft and is a prerequisite for Curl Craft I and Curl Craft Barber.
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
INSTAGRAM 101 VIRTUAL
CURL BUSINESS This seminar will guide you through fun activities and challenging discussions to help you understand how to grow your business. This is the second half of Virtual Curl Craft and is a prerequisite for Curl Craft I and Curl Craft Barber.
OPI
CURL BASICS
An Instagram guide for hair professionals. If you’re looking to build your clientele, an educator trying to fill your classrooms, or a salon owner seeking to support your employees to grow the salon business— this class is designed to develop your entire Instagram plan.
Price
Duration
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1.5 HOURS
PORTFOLIO
PRICING IS PER PERSON
9 SPECIALIST CERTIFICATION
SPECIALIST CERTIFICATION
COLOR
10
STUDIO EXCLUSIVE
FACE-TO-FACE
VIRTUAL
COLOR CRAFT I
COLOR CRAFT II
Color Craft I is the first in a three-part color series to prepare you for Color Expert or simply develop your color craft. This seminar provides knowledge of Wella Coloring as a foundation for reliable problem-solving. This seminar takes a universal approach by touching on hair’s biology, consultation, efficient formulation, and efficient application.
Color Craft II focuses on lightening hair to create dimension and is the second seminar in our three-part Color Craft series. In this seminar, you’ll gain an understanding of the fundamental art of dimensional color and learn to create a range of looks ranging from high-contrast to subtle.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
$920 | 73,600 POINTS
2 DAYS
COLOR CRAFT III
ILLUMINAGE CRAFT
Color Craft III focuses on corrective color and is the final seminar in our Color Craft series before heading into Wella Color Master Program. In this seminar, we demonstrate that the key to advancing your skills as a color correction Specialist is being able to identify what color correction is needed and how to efficiently and realistically solve hair color challenges.
Get ready to create seamlessly bold to sophisticated, illuminated face-framing blondes! Introducing The Brazilian Illuminage look, a creative contouring technique developed by Wella Professionals Global Ambassador Romeu Felipe. This look varies from Illuminage with ribbons of lightness and a deeper root shadow for more contrast. Great for those that are seeking more lightness and blonde clarity.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
$920 | 73,600 POINTS
2 DAYS
BALAYAGE CRAFT
FOILING CRAFT
This seminar has been developed to equip colorists with what they need to master the art of balayage. Learn the art of customized dimensional looks, from flowing, shimmering color, to softening regrowth, to blending hair back to natural color.
Gain confidence in selecting foiling as your application method, understand foiling placement, learn the benefits of using foiling to create dimensional color, and master all dimensions of highlights, babylights, and contouring. This course is an absolute must for hairdressers with basic color theory who want to perfect their highlighting skills.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
$520 | 41,600 POINTS
1 DAY
WELLA PROFESSIONALS
PRICING IS PER PERSON
COLOR
HOUSE OF TONE
PLATINUM & BEYOND
In this seminar, you’ll learn how to finish all your blonde services with the perfect toner. From soft glossing to transformative toning, you will gain the expertise to choose the right product for the right result. From easy-to-follow toning principles that will guarantee predictable results to advanced formulation, you’ll also learn how to create predictable blonde toning services and choose the right product, the most suitable service, and the best technique for the healthiest-looking blondes.
The perfect platinum is one we continue to aspire to create and our clients continue to request. In this seminar, you’ll learn everything you need to achieve an even, long-lasting results while maintaining the health of the hair. This seminar includes demonstrations and hands-on workshops covering thorough consultation, correction techniques, proper toning, and so much more.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$920 | 73,600 POINTS
2 DAYS
COLOR PATTERNS IRL
WELLA PROFESSIONALS TREND MOVEMENT
SPECIALIST CERTIFICATION
Discover the latest trend color techniques and services from around the world to elevate and inspire your creativity. Wella Professionals Color Blocking Seminar will bring to life precise placement with a wide color palette assortment.
11
In this 3-hour virtual, hands-on session, you will learn how to customize color placement for each of your clients. Spark creativity with a fresh approach to color placement using sectioning, shapes and patterns to create unique yet salon-friendly looks for Real Life. Variations of techniques covered in this class will include foil, balayage, color melting and color blocking. You’ll learn how to mix and match different sectioning, shapes and patterns to create your own end look influenced by the placements of popular hair colors.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$300 | 24,000 POINTS
3 HOURS
COLOR MELTING
COLOR CORRECTION 101
In this 3-hour virtual, hands-on session, you will learn to properly execute smudging, color melting and root shadows by understanding the fundamentals of toning and how to work with underlying pigment to successfully incorporate these techniques into your work behind the chair. This class will also clarify what products are ideal to use for each technique. You’ll understand key points of difference between root smudge and color melt so that you can pick which one is appropriate for your client. Each Signature Artist will deliver their own finished look and work with you on the techniques used.
Understand the prinicples behind color correction with a straight forward approach. Seminar will cover commonly experienced corrective scenarios: too dark, too light, too warm, too cool and how to troubleshoot.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$300 | 24,000 POINTS
3 HOURS
$300 | 24,000 POINTS
2-4 HOURS
WELLA PROFESSIONALS
PRICING IS PER PERSON
COLOR, CUT
STUDIO EXCLUSIVE
FACE-TO-FACE
VIRTUAL
CUT CRAFT I
CLAIROL SHIMMER LIGHTS PLEX LIGHTENING Regarded by many as the best maintenance products for blonde, silver, and highlighted hair, Shimmer Lights’ iconic duo has expanded into a lightening and toning range, ensuring that anyone can go blonde and stay blonde.
Cut Craft I focuses on the fundamentals of consultations and tools while sharpening the knowledge of shapes and actions. Stylists will deep dive on line and layers while exploring face shapes and fringes for every guest’s suitability.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$920 | 73,600 POINTS
2 DAYS
CUT CRAFT II
CREATIVE COLORING OUTSIDE THE BOX Join us for a Creative Coloring Class as we think outside the box by taking inspiration from beauty, fashion, and nature. Explore your creative vision while learning modern color techniques tailored to your clients’ desire for self-expression through bold hair color.
Building on Cut Craft I, Cut Craft II completes the technical knowledge with a focus on graduation and starts practicing how to combine line, layers, and graduation to create any haircut with perfect suitability.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$920 | 73,600 POINTS
2 DAYS
SPECIALIST CERTIFICATION
CUT CRAFT III
12
Building on Cut Craft I and II, Cut Craft III incorporates free-form cutting, the understanding of wet vs. dry cutting, and razor vs. scissors, and stylists will practice their knowledge on long and short haircuts.
CLAIROL PROFESSIONAL
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
PORTFOLIO
PRICING IS PER PERSON
BARBER
BARBERING I
BARBERING MONEY MAKERS Business is the heart of this seminar. Learn how to easily grow your bottom line by introducing and combining services. Understand how to drive loyalty and set yourself apart with best-in-class barber etiquette and chairside manners.
Barbering I is a great introduction to the world of barbering. Stylists will acquire an understanding of barbering tools, a consultation overview, and the foundation of clipper fading: a breakdown of different types of clippers, trimmers, box shavers vs. straight razors, and combs, and how to properly sanitize them.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$920 | 73,600 POINTS
2 DAYS
BARBERING II Building on Barbering I, Barbering II includes a refresher of barbering tools and consultation while focusing on the clipper fade with metal blades and plastic guards, in-depth knowledge of fading thick hair vs. fine hair, dark hair vs. blonde hair, and different hair textures and curl patterns, and a detailed overview of head and face shape.
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
SPECIALIST CERTIFICATION
BARBERING III
13
Learn how to grow your service ticket through refresher cuts, facial grooming, contouring, detailing, and retailing products for at-home maintenance. This seminar focuses on how to elevate the experience for your male client and a detailed review of head and face shapes that will help you understand how to best complement the client’s features.
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
PORTFOLIO
PRICING IS PER PERSON
STYLE
STUDIO EXCLUSIVE
FACE-TO-FACE
VIRTUAL
STYLE CRAFT 1 In Style Craft I, you will be immersed in the building blocks of styling that make up any design. Learn the fundamentals of how to work with hair as a fabric, starting with prep to foundational blow-dry techniques and choosing tools designed to create your finished look.
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
STYLE CRAFT II Building on Style Craft I and the styling fundamentals, Style Craft II focuses on transforming the hair fabric through the use of ironwork and the art of dressing to expand the range of shape and texture in every style.
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
SPECIALIST CERTIFICATION
STYLE CRAFT III
14
Building on the foundational knowledge of Style Craft I and II, Style Craft III expands further into the world of styling and learning to control the hair fabric and create classic hairstyles, as well as modernize these timeless looks through additional finishing techniques.
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
PORTFOLIO
PRICING IS PER PERSON
CARE
REVIVE & TRANSFORM WITH CARE
DECODE THE SCALP This seminar takes a deep dive into scalp anatomy and scalp conditions that can lead to thinning hair. Understand the importance of scalp health and how to identify the right solution for in-salon treatments and at-home regimens using NIOXIN.
Discover Color Fresh Masks in this immersive hands-on seminar. Understand how to bring Color Fresh Masks to life with in-salon services and retail opportunities to provide your clients color and conditioning in one easy step.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
$300 | 24,000 POINTS
2-3 HOURS
ELEVATE YOUR CONSULTATION
CREATIVE IMMERSION
This seminar will take you through everything you need to know to conduct a thorough and successful consultation with your clients. From basics in body language to addressing any scalp and hair concerns in a professional manner, we have you covered.
More than a seminar, the Creative Immersion is the ultimate Sebastian education experience designed to go beyond the classic methodologies. Push the boundaries of cutting and technical skills, and learn how to master Sebastian Iconic blading techniques together with our principles of hair design.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$300 | 24,000 POINTS
2-3 HOURS
$920 | 73,600 POINTS
2 DAYS
SPECIALIST CERTIFICATION
TREATMENT SERVICE REVOLUTION
15
Learn how to improve your clients’ hair at the shampoo bowl with care services. Discover how to identify the condition of the hair and which service will best meet their needs. Understand how to perform each service and teach your client how to maintain or improve the condition of their hair at home.
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
WELLA PROFESSIONALS
NIOXIN
SEBASTIAN
PORTFOLIO
PRICING IS PER PERSON
TREND, CURL
FACE-TO-FACE
VIRTUAL STUDIO EXCLUSIVE
#TRENDING CUT & COLOR
SPECIALIST CERTIFICATION
Give your clients a complete look with the latest Cut & Color! We’ve worked with social media experts and trend labs to identify the #trending looks. Through live demonstration & a hands-on workshop, you’ll learn how to combine cuts & colors of the moment for a high impact total look. The #trending series of seminars can be booked individually or as a series, giving you realtime looks across color, cut & style.
16
LOVE YOUR CURLS WITH CLAIROL PRO This hands-on session will inspire you with trendy & easy-to-create color techniques that you can offer your clients behind the chair. You will learn techniques for Wavy/Curly Hair of all lengths and types. Join one of our Top Artists for fun learning of lightening, proper color placement, ideal haircare regimen & business tips and tricks that will ensure your clients keep coming back for more!
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$920 | 73,600 POINTS
2 DAYS
CURL CRAFT I
CURL CRAFT II
Proper treatment and care of curly hair is a must. The Curl Basics seminar will cover foundational curl concepts, such as hair structure, curl types, and proper terminology. You will learn how to execute proper hair cleansing, care treatment, and at-home techniques you can share with your clients to help with maintaining their curls in between services.
In this seminar, you will participate in coloring, cutting, and styling curly hair. We will cover how to achieve proper lifting and coloring techniques for curly hair and discuss the differences between moisture vs. protein and why it makes a difference in accepting color. In cutting, you will learn the different types of cutting techniques and complete your curly-haired client’s salon experience with styles that will keep them coming back with confidence!
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$920 | 73,600 POINTS
2 DAYS
CURL CRAFT III
CURL CRAFT BARBER
Protective styles are an important part of care for curly hair. The Protective Styles Seminar will cover basic concepts such as consultation, types of protective styles, and proper terminology. You will learn how to execute proper two-strand twists, flat twists, on-scalp braids, and knotless braids.
Barbering is a specialty skill that focuses on short hair lengths and facial hair grooming In this seminar, attendees will get a thorough understanding of all things barbering (history, tools, cutting and grooming theory, consultation, and chairside manner) with attention to clients with curly and coily hair including a hands-on workshop.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$520 | 41,600 POINTS
1 DAY
PORTFOLIO
CLAIROL PROFESSIONAL
PRICING IS PER PERSON
NAIL, BUSINESS
GEL COLOR CRAFT
POWDER PERFECTION CRAFT
Learn what makes the OPI GelColor lineup unique and gain confidence in recommending a gel polish regimen to meet your clients’ needs based on their nail type and lifestyle. Get certified on the OPI GelColor system and learn how to provide up to 3 weeks of shine-intense wear and stay-true color.
Learn the benefits of OPI Powder Perfection and why clients crave this quick enhancement system with built-in color, strength, and durability. Discover the tips and tricks that will make your service offerings stand out from the rest.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$520 | 41,600 POINTS
1 DAY
ABSOLUTE ACRYLICS CRAFT
NAIL ART TECHNIQUES
Clients are craving nails with added length and dramatic shapes. Through this hands-on workshop, discover how OPI’s Absolute Acrylic system can help you offer clients tailored enhancements.
Build your nail art skills “toolbox” with techniqes that can go from simple to showstopping. This course will provide the foundation for varied nail art styles that paired with your creativity will help you hone and expand your skills. In this hands on course you will learn how to create beautiful art utilizing our range of products including Nail Lacquer, Gel Color, Powder Perfection and Absolute as well as how to innovate with these products into mixed media looks as well.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$520 | 41,600 POINTS
1 DAY
SPECIALIST CERTIFICATION
INSTAGRAM 201 VIRTUAL
17
In Instagram 201, you will learn critical social media marketing tips and tricks, including how to work with the IG algorithm, growing your audience, maximizing the functions on the platform, creating ads, and more!
OPI
Price | Wella Rewards Points
Duration
$300 | 24,000 POINTS
2 HOURS
PORTFOLIO
PRICING IS PER PERSON
18 EXPERT CERTIFICATION
COLOR, CUT, BARBER
FACE-TO-FACE
VIRTUAL STUDIO EXCLUSIVE
WELLA COLOR EXPERT
WELLA COLOR EXPERT PHASE I & II
Are you looking to become the color authority that colleagues rely on & clients are searching for? Make it happen with the newly redesigned & completely updated Wella Color Expert by Wella Professionals. Wella’s highest Certification in hair color just got even better! So much more than a seminar, Wella Color Expert will transform the way you think in a combination of ways, from hands-on training at the Wella Studio, to inspirational online content from global artists and Wella’s experts in research and development. You will never look back. From day one, you will develop a new level of understanding and ignite your passion for color, leaving you eager to reapply your new knowledge on all your clients. Successful completion of this unique experience will lead to a loyal following of happy clients, a growing business and the confidence to tackle every hair color challenge.
Join the global community of Wella Professionals’ top colorists elevating the industry’s image and expertise! Wella Color Expert is for the most passionate stylists in the industry— those of us who always want to learn more and to learn why. Those who want to understand the science behind what we do, elevate our professionalism, and see a dramatic increase in our revenue. Learn how to reach the highest level of Color Expert, for total confidence in creativity and client satisfaction to drive your color service revenues. This comprehensive program uses Wella Professionals’ NEW revolutionary education methodology, Wella Color Expert, for interactive and engaging teaching inspired by the way the human mind works, resulting in more effective, memorable, and actionable learning.
Price | Wella Rewards Points
Duration
$3,500 | 280,000 POINTS
4-6 MONTHS
Price | Wella Rewards Points
Duration
$3,125 | 250,000 POINTS
PHASE I: 5 DAYS PHASE II: 5 DAYS
BLONDING EXPERT CREATIVE COLOR EXPERT From vivid to pastel and everything in between, take your creative formulation to the next level! You’ve learned how to place your colors for the most impactful results, now let’s take a deep dive into creative formulation. By learning how the eye perceives color, impactful placement will become second nature. You’ll then showcase all you’ve learned with an IG photoshoot!
Price
| Wella Rewards Points
EXPERT CERTIFICATION
$2,000 | 160,000 POINTS
19
There’s nothing more satisfying than seeing the perfect blonde tone come through at the end of a blonding service. When you’re an expert of Blondes you’ll experience that satisfaction each and every time! It’s not just about the perfect toner though, it’s having a deep understanding of the lifting process, the tools/services that help get you there, and the science of crystal-clear formulation. Blonding is the most sought-after salon service. Now that you understand the ins and outs of blonding, it’s time to share with the world that you’re an expert of Blondes with a social media-style photoshoot.
Duration
Price
4 DAYS
$2,000 | 160,000 POINTS
| Wella Rewards Points
Duration 4 DAYS
BARBER EXPERT
CUT EXPERT
In the Barber Expert seminar, stylists will take a deep dive into consultations, techniques, and a combination of hair textures and lengths with a custom approach to cutting and styling. Take away an advanced understanding of the tools, when to use them, and how to recommend the right product and styling tips to maintain their look between salon visits.
The combination of precision and free-form cutting is a true art of the expert. Uncover how you can beautifully blend two types of cutting methodologies to create the perfect balance of sophistication and creativity. With this knowledge, there is no haircut that you won’t have the confidence to execute with excellence. Showcase all that you have learned with a social media-focused photoshoot.
Price
| Wella Rewards Points
$2,000 | 160,000 POINTS
WELLA PROFESSIONALS
Duration
Price
4 DAYS
$2,500 | 200,000 POINTS
| Wella Rewards Points
Duration 5 DAYS
PORTFOLIO
PRICING IS PER PERSON
STYLE, CARE, TREND, NAIL, CURL, BUSINESS STYLE EXPERT
CARE EXPERT
In the Style Expert seminar, stylists will learn the chemistry and physiology of hair, to understand better why and how hairstyles work. You will learn about all of the tools needed to create a beautiful look and when to use them. Principles and elements of design are a big focus on all five days. Stylists eyes will be trained on what to look for in an image to make it successful. Another focus is mood boarding and reverse mood boarding. When you understand how an image was created, it is much easier to then create your own. On the final day, all stylists will have the opportunity to shoot a look, showcasing everything they have learned throughout this series of seminars.
The Care Expert program is designed for the hairdresser who wants to build their expertise in scalp health, thinning hair, and hair loss. This 4-day seminar will provide an in-depth knowledge on the biology of hair and scalp. The hands-on model workshops will enable you to learn how to help your clients achieve total hair health from the scalp, root, and strand.
Price
| Wella Rewards Points
$2,500 | 200,000 POINTS
$2,000 | 160,000 POINTS
| Wella Rewards Points
Duration 4 DAYS
NAIL EXPERT
It’s one thing to pick up on the latest trends and be able to execute them; it’s another to be the trendsetter! Train your eye to recognize the elements that make up a captivating image, then learn how to create them for yourself. We will not only cover the techniques needed to create the perfect look but how to capture it for a scroll-stopping image. Turn your craft into a piece of art that shows the world that you can not only provide the looks of the moment but also have the vision to see what’s next!
This seminar taps into the skills you’ve acquired from the Nail Specialist and Expert programs and enables you to bring them together through a comprehensive experience. At this point, you have learned how to create beautiful nails with long-lasting results and how to customize capture your work with a workshop in photography. Learn how to market your skills and attract new clients with an interactive social media workshop.
| Wella Rewards Points
$2,000 | 160,000 POINTS
EXPERT CERTIFICATION
Price
TREND EXPERT
Price
20
Duration 5 DAYS
Duration
Price
4 DAYS
$2,000 | 160,000 POINTS
| Wella Rewards Points
Duration 4 DAYS
CURL EXPERT
SOCIAL MEDIA 301
In the Curl Expert Seminar, stylists will build on the skills they’ve acquired in their previous Curl Craft seminars. Style, cut, color, and protective style skills and techniques will be refined with in-depth hands-on workshops. Take back to your salon the confidence and knowledge to expand your services and clientele with the ability and skill to offer a variety of services to all your curly, coily, and zagged clients.
Become an expert in social media and become the marketing mastermind your business deserves. Social Media 301 takes your storytelling, content creation, and marketing to the next level. This seminar will give you the latest insights, tips and tricks, and best-in-class approaches to all major platforms; IG, TikTok, FB, and YouTube. Hosted by the @WellaEducation team.
Price
| Wella Rewards Points
$2,000 | 160,000 POINTS
PORTFOLIO
NIOXIN
Duration
Price
4 DAYS
$1,500 | 105,000 POINTS
| Wella Rewards Points
Duration 2 DAYS
OPI
PRICING IS PER PERSON
21 NON-CERTIFICATION CLASSES Need a boost of inspiration without the commitment of certification? We’ve got you covered. Check out our library of seminars guaranteed to give you the education boost you crave!
NON-CERTIFICATION CLASSES
PRODUCT KNOWLEDGE
22
FACE-TO-FACE
VIRTUAL
ON-DEMAND
BLONDOR DISCOVERY
ILLUMINA COLOR DISCOVERY
Learn how to select the appropriate Blondor lightening product to suit your clients’ needs and increase blonde services in your salon. Also, introducing new BlondorPlex for strengthening with no compromise on lift. Learn about our latest Blondor Toners shades for reliable toning.
Discover how Illumina Color has redefined the permanent color category, setting a new benchmark for multi-dimensional color. Understand Microlight Technology and the intermixable palette.
Price
Duration
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
SHINEFINITY DISCOVERY
COLOR TOUCH DISCOVERY
Zero lift and zero damage. Discover infinite possibilities with Wella Professionals’ newest innovation, Shinefinity Color Glaze, with shine you can feel. Explore what makes this demi-permanent a must-have with its clean, demi-permanent formula.
Learn why Color Touch is the versatile, lowcommitment demi-permanent color for intense vibrancy and shine.
Price
Duration
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
KOLESTON PERFECT DISCOVERY
WELLAPLEX DISCOVERY
The biggest color innovation in 140 years. Wella Professionals revolutionizes permanent hair color with the new Koleston Perfect. Koleston Perfect with Ultra Precision Technology offers rich, healthy-looking results, true-to-tone color, and 100% gray coverage. Discover an unlimited range of services and possibilities!
New and improved! Wella Professionals’ WellaPlex retains the pH of the color/lightening mixture at the optimal level. WellaPlex is the best partner for the Wella Professionals color portfolio. From lightening services, to color, to stand-alone and perm and straightening services. We have a complete anti-damage proposition from salon to take-home to help increase your revenue.
Price
Duration
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
WELLA PROFESSIONALS
PRICING IS PER PERSON
PRODUCT KNOWLEDGE
INSIDER LEVEL CLASSES
SHINEFINITY CREATIVE FORMULAS
WELLA PROFESSIONALS 3-STEP CONSULTATION
NON-CERTIFICATION CLASSES
Take a look into the creative world of Shinefinity with our Signature Artist Team. In this hour, we will take you through the versatility of our latest innovation, Shinefinity. In our Shinefinity Virtual Classroom you learned how great this new Demi-permanent color is; now it’s time to take your formulation with Shinefinity to the next level. The Signature Artist will walk you through all their go-to tips and tricks on formulating creatively while still getting the reliable results and longevity you expect from Shinefinity.
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Learn how to make the most of your consultation with Wella Professionals’ 3-Step Consultation. You’ll uncover how to determine what clients want, where they are going with their hair, and how to recommend the right insalon services and take-home care.
Price
Duration
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
FORMULATION DISCOVERY
ULTIMATE REPAIR DISCOVERY
Get comfortable with your individual clientele’s formulations, whether it is demipermanent, gray coverage, lightening, toning, or glossing and glazing. Get up-close and personal with your Wella educator in this tailor-made experience.
Discover how you can give your customers 99% less breakage in only 90 seconds! Learn how to incorporate the Ultimate Repair lineup in your salon services. Experience a step-by-step workshop for the Ultimate Blowout to give your customers legendary hair!
Price
Duration
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1.5 HOURS
ULTIMATE POWER SERUM DISCOVERY
GHD INNOVATION VIRTUAL
Discover NIOXIN Ultimate Power Serum, an innovative solution to reduce hair loss while thickening the hair. Learn about the unique, patented technology, who it is ideal for, and how to use it. Get business tips for how increase profits from service and retail opportunities by offering this specialized treatment.
Learn about everything ghd including the science and technology, why 365° is the ideal temperature, understanding heat damage, and what tools will suit your clients best.
Price
Duration
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
1 HOUR
WELLA PROFESSIONALS
NIOXIN
GHD
PRICING IS PER PERSON
NON-CERTIFICATION CLASSES
PRODUCT KNOWLEDGE, COLOR, CUT
24
VIRTUAL
FACE-TO-FACE
OPI DEMO DAY
COLOR CORRECTION IRL
OPI invites you to discover new and exciting products through a no-appointmentnecessary in-store demo. Learn about new products, including expert tips and in-salon service techniques. Get your questions about new or existing products answered by an OPI Educator.
Learn to navigate color correction based on the client’s wants, needs, and chemical history, with a live model workshop and unique lessons in color correction. The Hair IRL series of seminars can be booked individually or as a series, giving you real-life solutions for your clients
OPI
Price
Duration
FREE: COMPLIMENTARY SEMINAR VALUED AT $75
3 HOURS
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
BALAYAGE & BEYOND
CUT CRAFT FRINGE
In this course, you’ll master key techniques to customize the perfect Balayage look for every client. Learn color melting and root shadowing, softening/breaking the base for seamless blend, proper back combing and diffusing highlights, the mechanics for perfect lightener application, combining foils, and freehand painting for a complete Balayage Look.
In this seminar, you’ll discover how fringes can frame the face to enhance your clients’ favorite features.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$920 | 73,600 POINTS
2 DAYS
$520 | 41,600 POINTS
1 DAY
CUT CRAFT GRADUATION
CUT CRAFT LAYER
In this seminar, you’ll discover how to build weight in a haircut with techniques like elevation and over direction. Learn how to enhance the appearance of volume and body with hair color and refine the look with styling.
In this seminar, you’ll discover layering techniques to remove weight and create movement in your haircuts.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$520 | 41,600 POINTS
1 DAY
PORTFOLIO
PRICING IS PER PERSON
CUT, STYLE
INSIDER LEVEL CLASSES
SPECIALIST LEVEL CLASSES
SEBASTIAN CUTTING TECHNIQUES
THE SEBASTIAN 7
This core, fundamental cutting seminar will introduce you to the Sebastian cutting techniques used to create an effortless and modern finish. Learn the signature techniques and best practices for using the blade while understanding when to switch from the blade to scissors.
In this seminar, you’ll discover how to layer and mix Sebastian’s 7 essential products to achieve any look. Build a long-lasting style by learning how and when to apply each product each step of the way in this hands-on workshop.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$300 | 24,000 POINTS
2-3 HOURS
$300 | 24,000 POINTS
2-3 HOURS
STYLE IS FLUID
NON-CERTIFICATION CLASSES
Discover how to achieve fluid silhouettes by mixing & matching Sebastian’s portfolio of products with fundamental techniques. Learn tips & tricks from a Top Artist
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GHD ESSENTIALS: TOTAL GHD EDIT Total ghd edit is designed to introduce you to the innovative ghd styling tool portfolio. You will learn essential styling techniques and be immersed in the exciting world of ghd.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$300 | 24,000 POINTS
2-3 HOURS
$250 | 17,500 POINTS
UP TO 4 HOURS
GHD ESSENTIALS: DUET STYLES
GHD ESSENTIALS: THE STYLER EDIT
Discover ghd’s most revolutionary innovation. ghd has achieved the impossible with our first 2-in-1 hot air styler to quickly transform hair from wet to styled, with no damage.
Elevate your skill with iconic ghd techniques for quick, effortless styling. These essential techniques of the ghd styler range will give you endless styling opportunities on the salon floor, and leave you fully equipped to transform your client offering.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$250 | 17,500 POINTS
UP TO 4 HOURS
$250 | 17,500 POINTS
UP TO 4 HOURS
SEBASTIAN
GHD
PRICING IS PER PERSON
NON-CERTIFICATION CLASSES
STYLE
26
STUDIO EXCLUSIVE
FACE-TO-FACE
VIRTUAL
GHD ESSENTIALS: THE STYLER+ EDIT
GHD ESSENTIALS: THE STYLER EDIT
You will learn advanced styler techniques that will excite your clients both in-salon and on social media. The session covers, advanced combination techniques, section patterns to maximize shape and form, and mesmerizing styler movements.
Elevate your skill with iconic ghd techniques for quick, effortless styling. These essential techniques of the ghd styler range will give you endless styling opportunities on the salon floor, and leave you fully equipped to transform your client offering.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$250 | 17,500 POINTS
UP TO 4 HOURS
$250 | 17,500 POINTS
UP TO 4 HOURS
GHD ESSENTIALS: THE BLOW-DRY EDIT
GHD ESSENTIALS: THE HOT BRUSH EDIT
This course shares the most beautiful techniques required to achieve maximum results quickly and easily, allowing you creative freedom with your clients to achieve the blowout of their dreams.
ghd Hot Brush Edit shares how to easily create volume, body, and straighter sleek styles in superfast time.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$250 | 17,500 POINTS
UP TO 4 HOURS
$250 | 17,500 POINTS
UP TO 4 HOURS
GHD ESSENTIALS: THE CURVE EDIT
GHD ESSENTIALS: THE SESSION EDIT
In ghd Curve Edit you will learn more about the ghd curve® range of curling irons and wands, and learn the fundamental techniques behind the hottest editorial, catwalk, and celebrity hair trends and the skills you need to recreate these staple looks.
If you have a desire to transition into the world of session, then this course is a must. The Session Edit covers learning essential session techniques and expanding your skill set to include session techniques.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$250 | 17,500 POINTS
UP TO 4 HOURS
$350 | 24,500 POINTS
UP TO 4 HOURS
GHD
PRICING IS PER PERSON
STYLE, CARE, TREND
SPECIALIST LEVEL CLASSES
GHD ESSENTIALS: THE RED CARPET EDIT
FREE YOUR CURLS In this seminar, discover how to achieve a phenomenal total look for wavy and curly hair utilizing the Nutricurls lineup.
In the Red Carpet Edit you will learn the hottest techniques and styles, inspired by the top stylists behind Hollywood royalty’s most coveted looks. The session covers hair-up techniques, A-listinfluenced styles, and essential hair-up hair hacks.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$350 | 24,500 POINTS
UP TO 4 HOURS
$520 | 41,600 POINTS
1 DAY
UNDERSTAND HAIR LOSS: CAUSES, EFFECTS & SOLUTIONS
#TRENDING COLOR Learn today’s top techniques and trending shades, from subtle to expressive color formulations and placement. With live demonstration and a hands-on workshop, you’ll give your clients the most popular color trends, and study techniques including foil, balayage, color melting, color blocking, and other creative formulations base on current trends.
NON-CERTIFICATION CLASSES
Hair loss affects many people and can happen for various reasons. This seminar will enable you to better serve your clients by learning the most common causes for hair loss, how to prevent it from happening, and what solutions can help at each stage.
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Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$300 | 24,000 POINTS
2-3 HOURS
$520 | 41,600 POINTS
1 DAY
#TRENDING CUTS WITH SIGNATURE STUDIO ARTIST
#TRENDING CUT Learn the hottest haircuts of the moment, based on the most up-to-date #Trending review. With live demonstration and hands-on workshops, you’ll gain real time understanding of contemporary looks across color, cut & style, and study precision and free form cutting, tool selection for each technique, and adapting modern trends based on client suitability.
GHD
Learn to use a range of techniques from classic to free-form texturizing to create the latest haircuts. Gain an understanding of at least three different cutting techniques used in one #Trending haircut. Each offering of this class will study different techniques and looks.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$300 | 24,000 POINTS
2-3 HOURS
WELLA PROFESSIONALS
NIOXIN
PORTFOLIO
PRICING IS PER PERSON
TREND, NAIL, CURL
FACE-TO-FACE
#TRENDING CUT & COLOR
OPI PRO SPA EXPERIENCE
Give your clients a complete look with the latest Cut & Color! We’ve worked with social media experts and trend labs to identify the #trending looks. Through live demonstration & a hands-on workshop, you’ll learn how to combine cuts & colors of the moment for a high impact total look. The #trending series of seminars can be booked individually or as a series, giving you real-time looks across color, cut & style.
Experience OPI Pro Spa, the first and only professional skincare line that brings quality and efficacy of facial skincare to premium products developed specifically for hands and feet.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$520 | 41,600 POINTS
1 DAY
$520 | 41,600 POINTS
1 DAY
GHD TREND
CARE & STYLE FOR CURLS & COILS
NON-CERTIFICATION CLASSES
Understanding trends is key to knowing what your clients will be asking for at their next appointment, but with so many trends emerging, it can be difficult to know which will be the next big thing. Allow ghd’s artists to decode the latest global catwalks and take you on a journey to understand what‘s next in vogue in our Trend Sessions. New TREND collections released quarterly.
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VIRTUAL
Build your knowledge on how to cater to curly and coily hair clients using Sebastian products and services. Understand how to identify what care treatments are needed based on the curl pattern and condition of the hair. Learn how to properly layer products using L.O.C. and heatless styling techniques for long-lasting and touchable curls.
Price | Wella Rewards Points
Duration
Price | Wella Rewards Points
Duration
$350 | 24,500 POINTS
UP TO 4 HOURS
$300 | 24,000 POINTS
2-3 HOURS
PORTFOLIO
OPI
GHD
SEBASTIAN
PRICING IS PER PERSON
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BUSINESS PARTNERS
BUSINESS PARTNERS
From the comfort of wherever you are, learn better ways to help your salon grow. Home care sales, building business behind the chair, social media strategies, and more await you. Join us on WellaEd for a full learning catalog and certification journey. We have created strategic business alliances with the best in the business to get you the kind of support you need to make your business profitable. We offer seminars at the Wella studios, online, and at industry shows, hosted by our business partners. Learn more about who can help you get the answers you need, get motivated, and achieve your best business results.
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Tap here to discover all of our business classes.
We’re here to help you and your business prosper through simple and visual training, consulting, and tools. We have programs for owners, leaders, and individuals. At the end of the day, all roads lead back to cash. We’re here to help you earn more money, do what you love, and have a life. Leaders looking to level up their financial know-how; to gain greater confidence, control, and cash flow. It’s designed for businesses in beauty. Even if you might consider yourself “good with numbers,” this program and tools are still relevant for you.
Inspiring Champions is recognized as the premier salon business consulting and business education company in North America. Our reputable salon management systems have been perfected over two decades and implemented by tens of thousands of salon owners, managers, and technicians. Get ready to experience for yourself proven salon business strategies and salon solutions that will lead to instant, sustainable, and substantial salon success. Our unwavering commitment is to exceed your expectations.
Empowering You programs give businesses an advantage over the competition: strong, confident, empowered leaders who create positive cultures and make businesses thrive in any circumstance. Using methods tested in our salons and in salons and spas across the nation, our programs show proven results, results that will turn your business into an unstoppable force. Empowering You will help double your income and exceed your clients’ expectations, every single time. If you’ve ever struggled with keeping a simple, solid system in place that sets you up for success, then this is the program for you. Learn proven salon systems that instill a permanent WOW factor into your clients’ experience. This intensive training series will take you through vital areas in your business and show you simple solutions to making more money than you’ve ever dreamt of. When you take these systematic approaches and apply them to your business, you’ll see results instantly. If your team needs motivation and your workplace culture needs a boost, Empowering You has the answer.
Since 1993, Strategies has had one goal: to help businesses operate more efficiently and profitably. We’ve worked with owners and their teams to create businesses that balance profitability with a happy work environment and devoted customers. At Strategies, we are experts at helping salons and spas create dynamic team-based cultures. We know that systems set you free. Systems create consistency, efficiency, and predictability. Ultimately, how well you implement and dial in your salon systems defines your most precious asset: your brand identity. Experience what it’s like to have salon systems set you free and how to shift your organizational culture from “I/me/mine” to “we/us/the company/the team.” We can show you how to dramatically increase sales and profits. We do it using our salon/spa-specific systems that have been proven for over two decades. Our systems require work, commitment, team engagement, and accountability— but that’s what growing a dynamic and profitable business is all about.
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Visit WellaEd.com for more information.
Tap to follow us @WellaEducation to get inspired and elevate your craft.