2024
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PANTONE 13-1023 Peach Fuzz captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” — Leatrice Eiseman Executive Director, Pantone Color Institute™
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ABOUT US
W
ella Company is one of the world’s leading beauty companies, consisting of a family of iconic brands such as Wella Professionals, Clairol, OPI, Sebastian Professional, NIOXIN, and ghd. At Wella Company, we are innovators who seek to inspire consumers and beauty professionals and engage individuals through our brands to look, feel, and be their true selves. We are committed to building the best beauty company in the industry where our 6,000 employees across more than 100 countries can bring their best selves to work. Guided by our company values and led by a purpose to deliver a positive impact on people through our products and toward our planet and society, we deliver sustainable growth to all our partners.
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Dear Beauty Professionals, Let me be the first to welcome you to the Wella Company! For 140 years, we have dedicated ourselves to the growth of the beauty professional, and we are proud to continue to serve you today with inspiration, education, and products that will help you thrive in our challenging business. Our portfolio of products and solutions is meant to support you in serving every client who sits in your chair and at your station. Wella Professionals offers the world’s #1 salon color, beginning with the advanced Koleston Perfect range and joined most recently by Shinefinity, our advanced color glaze. Whatever your color vision, we have the tools to help you achieve it. Stylists throughout the globe count on Illumina, Blondor, Color Touch, and Color Perfect as well as the classics Color Charm and Clairol Professional to satisfy and delight every color client that seeks your services. You can also rely on Wella to provide you with the best in hair care. The new Wella Ultimate Repair luxurious bond-building lines repairs damaged hair from the inside out for measurably better condition. To address the hair challenges so many clients have today, Nioxin features complete regimens for every thinning condition. When you’re ready to style, arm yourself with the latest in techniques and inspirational looks from Sebastian Professional. Finish off with top-flight thermal styling education from ghd, and of course, training on the ultimate accessory, OPI nails. To give you maximum flexibility, our outstanding portfolio of education is available on a variety of platforms. You can learn online at your own pace, or train live through social media, in person at the Wella Studio, or in your salon. We are ready to support you in whatever way works for you. Growing your book, your business and your profits is your ambition. Helping you achieve your goals is our mission and our passion. Thank you for your partnership and welcome to the Wella family.
Sincerely,
YANNIS RODOCANACHI President, The Americas, The Wella Company
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WE SUPPORT WELLA EDUCATION
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SCHOOLS
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WELLA STUDIO
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COMMUNITY
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WELLA APP
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OUR BRANDS
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WELLA PROFESSIONALS
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CLAIROL PROFESSIONAL
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NIOXIN
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SEBASTIAN
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GHD
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OPI
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BRIOGEO
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1 WELLA EDUCATION 11
2 | EDUCATION
WELLA EDUCATION Experience our full range of education seminars and programs in one easy place. We have something for everyone, at every stage of your beauty career! YOU’LL FIND INFORMATION AND BE ABLE TO REGISTER FOR SEMINARS ON: Wella Studio
Schools
Wella Certification Program
Business
Virtual Classrooms
Social
Education On-Demand
Resources
WE SUPPORT
Meet Our Artists
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LEARN MORE ABOUT ALL OUR EDUCATION OFFERINGS
FOLLOW US @TheWellaStudio
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2 | EDUCATION
WELLA
CERTIFICATION PROGRAM The Wella Certification is a comprehensive program set up in progressive tiers to make your learning journey digestible and achievable. We offer a variety of certification options in 10 Craft Pillars at 3 levels of expertise: Insider, Specialist, and Expert.
TO GET MORE INFORMATION AND START COLLECTING BADGES, VISIT WWW.WELLAED.COM, AND BEGIN YOUR JOURNEY TO EXPERTISE.
INSIDER
SPECIALIST CRAFT & TECHNICAL SPECIALTY
CREATIVE CRAFT EXPERTISE
The Insider Series is a collection of on demand seminars based on product knowledge and foundational expertise of our brands. The sessions are prerecorded featuring one of our artists and broken down into bite-sized chapters, allowing you to move through them at your own pace and convenience. Once you have completed an Insider Series suite, you will take a knowledge check to ensure you have acquired the tools to continue your journey to the Specialist Series certification.
The Specialist Series is a collection of seminars based on craft and technical expertise. The sessions are either virtual or face to face, and you will be guided by our technical education experts to perfect your craft in various hair and nail disciplines. Once you have completed a Specialist Series bundle, you will take a knowledge check to ensure you have acquired the tools and expertise to continue your journey to the Expert Series certification.
The Expert Series is a collection of seminars based on creative craft expertise. The sessions are in studio, and you will be guided by our highly technical and artistic education experts to perfect your artistic craft in various hair and nail disciplines. Once you have completed an Expert Series you will join the Expert Alumni community and have access to custom programs and an annual alumni retreat.
Register at www.wellaed.com to start your journey to Specialist.
Register at www.wellaed.com to start your journey to Specialist.
WE SUPPORT
FOUNDATIONAL KNOWLEDGE
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EXPERT
ENTER HERE TO WIN A FABIO ICAN SCHOLARSHIP TO HELP JUMP-START YOUR CERTIFICATION JOURNEY!
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2 | EDUCATION
INSIDER
COLOR
FOUNDATIONAL KNOWLEDGE1
SPECIALIST CRAFT & TECHNICAL SPECIALTY2
— Wella Professionals Color & Lightener
— Color Craft I
— Wella Professionals Care & Styling
— Color Craft III
EXPERT
CREATIVE CRAFT EXPERTISE3 Wella Color Expert
— Color Craft II
— Instagram 101
— Wella Professionals Color & Lightener
— Balayage Craft
— Instagram 101
— Foiling Craft
— Clairol Professional
— Platinum & Beyond
— Wella colorcharm*
— Wella Professionals Care & Styling — Nioxin — Sebastian
— Clairol Shimmer Lights Plex Lightening*
— Style Craft I — Style Craft III — Sebastian Creative Immersion*
Care Expert
— Revive & Transform with Care — Decode the Scalp — Elevate Your Consultation*
BARBER
— Barbering I
WE SUPPORT
Style Expert
— Style Craft II
— Treatment Service Revolution
CARE
BARBER, CARE & STYLE
— Instagram 101*
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Blonding Expert
— House of Tone
STYLE
BLONDING
— Clairol Professional*
STAY IN TOUCH WITH US AT WELLAED.COM
Barber Expert
— Barbering II — Barbering III — Barbering - Money Makers*
*Elective Class 1 On-Demand Classes 2 Virtual & Face-to-Face Classes 3 In Studio Classes
INSIDER — OPI
— Gel Color Craft
— OPI Nail Treatments
— Powder Perfection Craft
NAIL
CRAFT & TECHNICAL SPECIALTY2
— OPI Instagram 101
— Absolute Acrylics Craft
CREATIVE COLOR
FOUNDATIONAL KNOWLEDGE1
SPECIALIST
— Wella Professionals Color & Lightener
CREATIVE CRAFT EXPERTISE3 Nail Expert
— Nail Art Trends*
— Wella Colorcharm — Instagram 101 — Clairol Professional*
— Color Melting
— Wella Professionals Illuminage Craft — Color Patterns IRL*
— Sebastian
— Cut Craft I
CUT
— Instagram 101
Creative Color Expert
— Creative Coloring Outside The Box
— Wella Professionals Care & Styling
— Nioxin*
Cut Expert
— Cut Craft II — Cut Craft III — Sebastian Creative Immersion*
— Wella Professionals Trend Movements
TREND
CUT & TREND
EXPERT
Trend Expert
— Sebastian Creative Immersion — #Trending Cut & Color
— Curl Basics
— Curl Craft I
— Curl Business
— Curl Craft II
— Instagram 101
CURL
CURL
— Love Your Curls with Clairol Pro*
Curl Expert
— Curl Craft III — Curl Craft Barber*
*Elective Class 1 On-Demand Classes 2 Virtual & Face-to-Face Classes 3 In Studio Classes
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2 | EDUCATION
WELLA
BUSINESS EDUCATION 5 BUSINESS PROGRAMS, 3 CERTIFICATION LEVELS, FROM A VARIETY OF PARTNERS.
PROGRAMS
PARTNERS
CONSULTATION SOCIAL MARKETING FINANCIAL LEADERSHIP
WE SUPPORT
BUSINESS BUILDER
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Join us live on WellaEd.com to explore Wella’s world-class business education partners and certification opportunities.
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WE SUPPORT 3 | SCHOOLS
SCHOOL
PARTNERS The benefits of joining our extended #WellaFamily are easy to see.
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OUR FOCUS
You are our focus! Together, with a foundation of education, Wella partners with schools to elevate the industry.
OUR PRODUCTS
Wella equips schools with our professional product lines that combine reliable quality with industry innovation.
WELLA SCHOOL PROGRAM ALLIANCE
Wella partners with schools of all sizes to accelerate the future of our industry, one studentat a time. See our partnership options to learn which program fits your school’s needs.
EDUCATION
Wella offers a range of tools and opportunities to advance your institution and prepare students for success.
INSPIRATION
Wella’s network provides endless inspiration that engages, encourages, and motivates both students and professionals.
BUSINESS & MARKETING SUPPORT
Wella connects schools with thought leaders and brand experts, both for institutional support and to empower students entering the workforce.
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4 | WELLA STUDIO
WELLA STUDIO At Wella Studios, we’re dedicated to providing you with an exceptional learning experience by offering a complete range of in-studio and virtual seminars covering everything from foundational to our Expertise-level courses. In addition to our regularly offered seminars, we’re pleased to host a series of special events with guest artists throughout the year, as well as offer custom packages to meet your unique needs. We’re committed to helping our fellow beauty professionals grow in our craft and our community. We invite you to visit WellaEd.com for a list of our educational offerings and start creating your personal learning journey!
WE SUPPORT
WELLA STUDIO WELLA STUDIO WELLA STUDIO ONLINE SATELLITE ALUMNI
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Enjoy virtual seminars and personal coaching from the comfort of wherever you are! One-on-one virtual coaching sessions are completely customized to your needs. Live handson seminars provide the key elements of the studio group class experience including theory, demo, and hands-on coaching.
In addition to our Wella Studio located in Calabasas, CA you can also experience Studio Education on the East Coast in our Satellite Studio located in New Jersey only 45 min out of New York City.
SCAN TO LEARN MORE ABOUT WELLA STUDIO
We invite graduates of our prestigious expert certification programs to join us annually for our studio alumni retreat and ongoing exclusive offerings for our graduates.
FOLLOW US @TheWellaStudio
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5 | COMMUNITY
WELLA
EDUCATORS
WE SUPPORT
With Wella, a helping hand is never out of reach. Take advantage of training and support offered by our team of North American educators.
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5 | COMMUNITY WE SUPPORT 32
WELLA ARTISTS @erik.wella
@tommy.wella
@jessica.wella
@carreraa.wella
@jennifer.wella
@alicia.wella
@matthew.wella
@cetroni.wella
@lindsey.wella
@jayt.wella
@payne.wella
@allboutcolor
@alexandarblago
@alexandramatiz
@oneanita2
@anthonycolesebastian
@quin.haireducation
@lootypics
@carolinekimhair
@chelseas_nails
@christopherxperez
@chrisrosario
@claudiolazo
@danalysenghair
@deanroybal
@derek.piekarski
@divapoulos
@frankolivierguimond
@stylistinge
@hisgrooming
@gianpaolohair
@wagz227
@luisfernando_hair
@kokentheharlot
@michellelee.styles
@hair_by_obert
@nicolerevish
@kolorking
@omarantoniosebastian
@patrickgnadeau
@samanthanailedit
@shannonrha
@thesonyadove
@angelcardona
@anthony_cress
@brentonlee.hair
@brigittecastonguay
@esanmartin_
@kique_stylist
@erynshair
@huesbygabrielle
@mizzj_at_play
@jessegraystyle
@nailartslanger
@wildehairday
@lindsayoverlandhair
@lisaminthair
@thelocksof london
@artisan.nail.salon
@remicardinpro
@chicagoseamus
@foreveryounngg
@stevieannesmith
@hairbytag
@thezachmesquit
@brianacisneros
@danielmbeauty
@dereqc
@carmodyhoman
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5 | COMMUNITY
LET’S GET SOCIAL We lead with education. Wella Education’s purpose is to keep artists connected and inspired as well as getting future artists intrigued and invited. Exclusive in an inclusive way; we are accepting and open to anyone and everyone who loves the craft of hairdressing.
WE SUPPORT
OUR BOND IS OUR CRAFT.
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@WellaEducation TIKTOK
FOLLOW US TO GET YOUR DAILY DOSE OF INSPO AND BITE SIZED EDUCATION!
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5 | COMMUNITY
SHOWS & EVENTS Welcome to the exciting world of Wella Company Shows and Events! Shows and events are the lifeblood of our industry. Join our community and experience Wella Company’s events where creativity meets best in class education.
WE SUPPORT
IGNITE YOUR PASSION, ELEVATE YOUR CRAFT AND BE INSPIRED LIKE NEVER BEFORE!
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WATCH SIZZLE VIDEOS FROM PREVIOUS EVENTS
VIEW OUR UPCOMING EVENTS
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5 | COMMUNITY
TRENDVISION PRESENTS
BEAUTY ENVISION AWARDS
The Beauty Envision Awards extends a singular opportunity for growth and recognition to all beauty professionals. This competition is designed for the visionaries ready to influence the beauty industry. This competition challenges professionals to find inspiration through uncertainty, shatter standards, and envision the next era of beauty.
YOUR TURN TO ENTER WE WANT YOU AT BEA
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Choose your category.
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Create a reel of your look from start to finish.
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Post your entry with the category hashtag and mention @wellaeducation in your caption!
Entries open April 1, 2024 and close on July 1, 2024.
FIND OUT THIS YEAR’S THEME, RULES AND REGS HERE.
COLOR
2023 WINNERS Student Color
Creative Color Erika Farias @ikas_chair Bellus Academy San Diego, CA
Ready to Wear Color
Kara Kessner @karamiaaa The Harlot Salon Los Angeles, CA
Curls and Coils Color
Katie Manselle @katiemhair Culture Hair Studio Durham, NC
Transformation Color
Regan Wasson @reganthehairkitten Glow Hair Studio, Ottawa, Canada
CUT
Amy Howard @amy_n_howard Hays Academy of Hair Design Collyer, KS
Student Cut
STYLE COLOR
Allen Atkinson @allen_atkinson Ogle School Fort Worth, TX
Student Style
NAILS
OcKiah Johnson @crownbyvashti Bellus Academy San Diego, CA
Student Nail Alecia Hayes @beau_tybyali Hays Academy of Hair Design Hays, KS
Creative Cut
Jaclyn Coladonato @jc_maniahairstudio Mania Hair Studio Norwalk, CT
Editorial Style Keisha Mines @keishamines LaMace Visions Chesterfield, VA
Creative Nail
Ruby Armendariz @deathbydye._ Ogle School San Antonio, TX
Ready to Wear Cut
Georgia Bolton @geaorgiakutz The Harlot Salon Los Angeles, CA
Curls and Coils Style
Katie Manselle @katiemhair Culture Hair Studio Durham, NC
Gel Nail
Kaitlynn Mounce @kaitlynn.makes Ogle School Denton, TX
Bridal Style
Anjela Drobot @anjela_drobot High Society Salon New York, NY
2023’s BEA brought the concept of NeoFlux to our competitors as inspiration. Taking this concept and creating their own interpretation was the center of their designs. With over 1100 entries, we are proud to announce our winners who took home the gold!
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5 | COMMUNITY
PROS AT HEART DO YOU LIKE TO GIVE BACK? Pros at Heart by Wella is dedicated to the support, empowerment, and elevation of hair and nail pros at every stage of their career. Through a combination of education, charitable giving, and financial support, Wella’s Pros at Heart focuses on serving the needs and fulfilling the dreams of the beauty pro.
Please join us on July 21, 2024 at The Wella Studio in Calabasas for our next Glam and Give event!
WE SUPPORT
Follow @WellaEducation for details!
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Wella Company’s first annual Glam and Give event brought you by Pros at Heart. Through the generous efforts of hair and nail pros, we provided donation based services to raise and donate $20,000 to the LALGBT Center.
FABIO ICAN SCHOLARSHIP
WINNERS
STACEY AVERY
ASHLEY PAULSON
When I filled out the application for a the #ican scholarship, I figured it was a long shot. My journey with Wella color began in 1998 as a young stylist sparking a passion in me that has only grown into what some might call an obsession. Falling absolutely in love with all things coloring hair! I’m so humbled to be chosen for such an amazing scholarship. I read about Fabio and understand the importance of his legacy of education. I can’t wait to attend my first Color Craft course. After 30 years behind the chair it’s my goal to complete all the color courses to achieve my Master colorist certification. Thank you for this opportunity. I will make Fabio proud… Promise!!!
I have been in the industry for 12 years! I was inspired by the industry because it is ever changing and has so many avenues for a great career. Being a scholarship recipient was incredible - as an educator, it isn’t often that I get to fully immerse myself as the student again. With there being such a small class, I felt like Jennifer gave amazing one on one hands on education, allowing me to fine tune my skills and take it back to our students. I can’t wait to go back to the Wella studio! Thank you so much!
@sahaircook
@ashleydpaulson
SCAN THE QR CODE TO LEARN MORE AND ENTER! 41
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5 | COMMUNITY
WELLA APP DOWNLOAD THE WELLA APP TODAY
Everything you love about the Wella App and more. Access education content 24/7 Across all Wella Company brands
Cutting-edge barcode scanner Scan your favorites and add to cart
Digital shade in your pocket And it’s shoppable, too
Exclusive promotions and offers For your eyes only
WE SUPPORT
THE APP DESIGNED WITH PROS IN MIND
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SCAN TO DOWNLOAD!
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OUR BRANDS
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PROFESSIONALS 49
1 | WELLA PROFESSIONALS
WELLA PROFESSIONALS COLOR & CARE THE CORE OF WELLA PROFESSIONALS’ CRAFTSMANSHIP At Wella Professionals, education is at the heart of everything we do. We believe hairdressing is a unique combination of craft and inspiration. We are a tight-knit community of hairdressers who learn from one another and inspire each other to embrace our creative visions together. Education is the force that drives our craft and inspiration.
OUR BRANDS
OUR VISION
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To be the pioneer and global leader in Hair Color and Prestige Hair Care, professionally endorsed by our community.
LEARN MORE ABOUT WELLA PROFESSIONALS AT OUR WEBSITE
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1 | WELLA PROFESSIONALS
HISTORY 1880
COLOR CHARM
FRANZ STROHER
The company’s story begins in 19th-century Germany, with the vision and passion of one hairdresser. Franz Stroher founded Wella in 1880.
WELLIN
The first Wella perming appliance was mass produced for salon use accompanied by the perming agent Wellin. EUGENE SCHUELLER
Eugene Schueller creates the first blonde hair dye technology in Paris — the first commercially available oxidative/permanent hair color.
1930
Color Charm Liquid Crème hair color launched to compete with Miss Clairol.
Wella develops the first hair dryers with built-in motors.
1960
HAIR DRYER
WELLA PRIVAT
Individual expression drives self-aware and fashion-conscious clients to change their hairstyle more frequently. Salons join in the retail revolution with Wella Privat.
1970
WELLA SPRAY WELLA USA
Wella USA founded in New York City. BLONDOR-BLEACHING
OUR BRANDS
Introduction of Blondor-Bleaching agent.
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1950
COLOR IGNITING
1920 KOLESTRAL
Wella acquires license to manufacture its first perming apparatus: Kolestral.
Wella sets the pace with color, igniting the industry, pioneering Koleston as the first cream colorant that nourishes hair. ELIZABETH TAYLOR
Elizabeth Taylor in a Koleston ad was the idol of the 1950s.
Wella introduces damp-resistant, pleasantly scented hold — perfect for styling and brush-out — with Wella Spray. KOLESTON 2000
Wella advances color science with Koleston 2000. .
1890
line with a range of expressive shades for unique hair color creations.
Wella celebrates 100 years and sales pass the $1 billion mark
WELLAPLEX & FUSIONPLEX
100 YEARS
COLOR TOUCH
Wella launches first demi-permanent hair color.
From coloring or lightening insalon, to take-home haircare, this complete line, designed by Wella Professionals, strengthens hair at every step.
1990
2019
Koleston is relaunched as Koleston Perfect.
Wella Professionals revolutionizes permanent hair color with the new Koleston Perfect formulated with ME+.
KOLESTON PERFECT
2000
COLOR MOLECULE: PYRAZOL 5
Color molecule Pyrazol 5 (p5) by Wella marks the new millennium of hair color.
KOLESTON PERFECT
BLONDORPLEX
Wella Professionals proudly launches BlondorPlex, combining award-winning Blondor with WellaPlex bonding agent.
2021 COLOR
Wella Professionals introduces zerodamage masks that condition while depositing color to let users refresh or transform color at home.
INVIGO
Wella Professionals’ INVIGO creates recharging moments in-salon and at home with high-performance, invigorating care blends and treatments for all hair types. NUTRICURLS
2022 SHINEFINITY
Wella Professionals’ first line of glaze shades offers zero damage, zero lift, long-lasting color glaze, and clean formula. NEW ELEMENTS
The relaunch of Elements features an enriched, complete regimen for healthy-looking hair and scalp for ingredient-conscious consumers.
2010
WELLA CARE & STYLING
Wella expands into the Care & Styling category with products to benefit any client. ILLUMINA COLOR
After 20 years of research, ILLUMINA COLOR sets a new beauty standard in the world of color with Microlight technology.
2015 EIMI
Wella introduces a new styling line to express the individuality of each stylist and client.
2018
COLOR FRESH CREATE
Wella expands the semi-permanent
Nutricurls is designed to nourish waves and curls with Nourish-In Complex and is Wella Professionals’ best range for long-lasting curl definition. BLONDOR TONERS
Wella Professionals introduces new non-progressive toners that don’t over-deposit to base break, tone, and kick brass for the cleanest, clearest blonde results.
2023
2020
Wella launches a revolutionary repair treatment line to reduce 99% breakage in only 90 seconds.
COLORMOTION+
ULTIMATE REPAIR
Launch of Wella Professionals’ first care regimen to include pre- and post-service items to provide 8 weeks of color protection, strength, and shine.
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OUR BRANDS 1 | WELLA PROFESSIONALS
WELLA PROFESSIONALS COLOR
A visionary community of professionals. Connected by the passion of hair. A craft, 140 years in the making. Everyday redefining the salon experience. Celebrating the undeniable power of hair. Always bold. Forever transformative. NEW
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OUR BRANDS 1 | WELLA PROFESSIONALS
WELLA PROFESSIONALS
KOLESTON XPRESS NEW Wella Professionals introduces Koleston Xpress. The only 10-minute hair color with Control-X Technology. A non-progressive hair color to stop over-processing while offering 100% gray coverage. Wella is committed to delivering innovative products that meet the creative and business needs of today’s hairstylists. — 10 min processing time — Up to 100% gray coverage — No over-processing, consistent results — True to tone color results every time
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OUR BRANDS 1 | WELLA PROFESSIONALS
WELLA PROFESSIONALS
KOLESTON PERFECT Koleston Perfect is our purest permanent hair color ever, formulated with ME+ technology. — The 1st and only professional hair color combining uncompromised color performance with metal purifier & ME+ dye technology. — 100+ shades for up to 100% gray coverage and rich healthy-looking results — Globally committed to no animal testing — Vegan** — Up to 85%* naturally-derived ingredients**
*from 80% to 85% depending on the shade **except Special Blonde
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OUR BRANDS 1 | WELLA PROFESSIONALS
WELLA PROFESSIONALS ILLUMINA COLOR Illumina Color is a permanent color that is powered by the ultra-sophisticated Microlight Technology, which allows light to enter hair and then radiate out, giving it an almost ethereal luminosity & built in metal purifier that helps protect hair damage against metals. — Microlight Technology — Built-in metal purifier — Vegan
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WELLA PROFESSIONALS COLOR TOUCH
Intense vibrancy and glossy shine no matter hair condition thanks to its ammonia-free gentle formula. Vinyl true-to-tone color results for all. Color Touch is ammonia, silicone and mineral oil free. — Up to 70% gray coverage* — Vibrant transformative toning in only 15 minutes with heat — 100+ shades — Ammonia-free — Low-lift for soft regrowth — Lasts up to 24 washes
*with Color Touch Plus
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WELLA PROFESSIONALS SHINEFINITY
Shine you can feel. Long lasting color gloss that lasts for up to 6 weeks. Offering zero lift and zero damage. With the added benefits of a no-drip gel cream and a clean formula. — Zero ammonia — Zero silicones — Zero alcohols — Zero direct dyes — Zero parabens — Vegan
— Up to 250% shinier hair* — Up to 50% smoother hair** — Up to 50% softer hair** — 85% recycled cardboard folding carton — 100% post-consumer recycled cap on tube — 100% recycled aluminum tube
*versus untreated bleached hair **instrumental testing versus our regular demi-permanent color
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WELLA PROFESSIONALS COLOR FRESH & COLOR FRESH CREATE Ammonia-free semi permanent hair color in a range of shades to keep your clients' color looking refreshed for longer. Extremely versatile and gentle, Color Fresh is a conditioning color enhancer ideal for an in-between services refresh, color correction, or to help introduce clients to a new look. — Acidic pH — Lasts up to 10 washes with Color Fresh and up to 20 washes with Color Fresh Create — Up to 30% gray coverage with Color Fresh — Adds depth & tone — Versatile shade palette with colors that fit market trends and clients’ needs
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OUR BRANDS 1 | WELLA PROFESSIONALS
WELLA PROFESSIONALS BLONDOR
Whether it’s for subtle self-expression or dramatic statement looks, Wella offers a complete collection of hair lightening products that will enable any type of blonde service you’re after. Discover Blondor and its product ranges for full head, partial head, foil based and freehand blonde highlighting application techniques. Showcase your mastery as a colorist in any sun-kissed, ombre, bronde or multi-tonal color result. — BlondorPlex Bond Builders help to reconstruct inner hair bonds during lightening. For up to 97 % less breakage.* — Blondor provides controlled and reliable lightening for all lightening techniques. — Oil-infused Soft Blonde Cream lightener with scalp-protecting lipids for gentle on-scalp processes. — Freelights lay-based lighteners for freehand techniques. — Magma clay-based lightening & toning in one simple step. — Dedicated blonding toners to finish the look. New Packaging Coming Soon
*When using Wellaplex N°2 with Blondorplex, versus Blondorplex alone
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WELLA PROFESSIONALS CARE
Wella hair transforms how you look and feel, whether drastic, subtle, edgy, or natural. Hair that is unforgettable, effortless, and inspiring with shine, movement, and texture makes Wella hair one of a kind. Discover professional hair care products designed for any hair type. From shampoos and conditioners to masks and oils, you can be confident that you have every tool needed to send your clients away happy with healthy hair. — Repair hair damage in 90 seconds* — 99% less breakage** — 12x smoother hair*** — Color protection + strength — Gentle hair care formulas. — A solution for all hair types
PRESTIGE
PREMIUM
ESSENTIAL
PRO
CARE & COLOR
*When using Ultimate Repair Miracle Hair Rescue ** When using Ultimate Repair Miracle Hair Rescue instrumental test vs non-conditioning shampoo *** Vs. non-conditioning
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WELLA PROFESSIONALS STYLING
EIMI is the voice with which you can express your styling skills and each client’s individuality. With EIMI you can truly be yourself and shout it out: interpreting the latest global trends, while setting new accents of style and originality. EIMI molds and empowers, shapes and inspires, allowing you to celebrate clients for who they are and everything they want to be — in a phrase: powerfully unique. Shine with visibly vibrant health brought to life by light. Have effortless movement with natural flowing hair moves with you. For perfectly imperfect hair that’s never rigid or forced, our styles feel alive. Intimately textured with respect for hair in all its expressions. Experience touchable hair that feels as good as it looks.
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2 | CLAIROL PROFESSIONAL
CLAIROL
PROFESSIONAL Clairol Professional provides hair with natural-looking color to enhance beauty while leaving hair looking and feeling healthy. We’ve upgraded our look, without changing our essential formulas to reflect our long-standing mission to deliver authentic, natural and professional results. Our full portfolio delivers all your hair color needs for every hair type.
OUR BRANDS
START YOUR NEW COLOR JOURNEY WITH CLAIROL PROFESSIONAL.
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PERMANENT HAIR COLOR For the 4 signs of healthy looking color. Deep Conditioning, Reflective Shine, and Long Lasting results with 100% gray coverage.
CLAIROL PROFESSIONAL PERMANENT LIQUID AND CREAM WITH SOY4PLEX™
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SEMI-PERMANENT HAIR COLOR
CLAIROL PROFESSIONAL BEAUTIFUL COLLECTION Zero damage semi-permanent color that is exceedingly gentle and will leave hair feeling moisturized. Free of ammonia and peroxide It is also gentle enough for use after relaxing.
CLAIROL PROFESSIONAL JAZZING Perfect for enhancing, refreshing, brightening and conditioning the hair.
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LIGHTENERS Clairol Professional lighteners provide colorists with many choices from on or off-the-scalp blonding services, to freehand customizable lightening giving you ultimate creative control over the lightening process.
NEW +
OUR BRANDS
CLAIROL PROFESSIONAL BW2
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SHIMMER LIGHTS PLEX LIGHTENER
CLAIROL PROFESSIONAL KALEIDOCOLORS
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2 | CLAIROL PROFESSIONAL
BLONDE
HAIR CARE
OUR BRANDS
The total package for moisturized, healthy-looking and cool-toned blondes. Everything you need to moisturize, add shine and neutralize brass.
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SHIMMER LIGHTS
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3 NIOXIN
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3 | NIOXIN
NIOXIN
BRAND HERITAGE OVER 30 YEARS OF HERITAGE Nioxin founder Eva Graham touched a universal truth: nobody wants to lose their youth — that essence that allows them to be their best. It was clear to Eva that beautiful hair can only thrive on a solid foundation. Since the scalp is an extension of the face, that foundation was the skin.
OUR BRANDS
This is how Nioxin’s skincare approach to scalp health began and how Eva started mapping the journey to thicker and fuller hair. She understood that different individuals have different needs. Eva’s ideas designed the spirit of her brand and sealed Nioxin’s commitment to helping women and men feel whole again.
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LEARN MORE ABOUT NIOXIN AT OUR WEBSITE
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OUR BRANDS 3 | NIOXIN
NIOXIN
PERSONALIZED SOLUTIONS ADVANCED CARE INSPIRED BY SKINCARE The scalp extends from the face and requires as much care. We treat thinning hair with strength and nourishment from its foundation. Many available solutions serve to simply camouflage thinning. The innovative Nioxin approach inspired by skincare is different. Just like the health and look of your skin is greatly dependent upon using the right products and cleansers, the look of your hair is going to significantly improve if you’re properly caring for your scalp.
THE RANGE FOR PERSONALIZED SOLUTIONS Customized Nioxin technologies deliver thicker, fuller-looking hair without side effects so you can thrive with newfound confidence.
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NIOXIN CARE THE SCALP EXTENDS FROM THE FACE AND REQUIRES AS MUCH SKIN CARE. We treat thinning hair with strength and nourishment by addressing the 3 signs of thinning hair with Nioxin hair care. SCALP Is it a healthy environment for hair to grow from? Does the scalp require additional cleansing, exfoliating, or specialty treatments?
ROOT Are there fewer strands or concerns around hair loss? Is the root limp or lacking volume?
STRAND Is the strand color treated? Are there concerns around moisture or breakage?
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NIOXIN STYLING NIOXIN STYLING PRODUCTS PROVIDE LIGHTWEIGHT, VOLUMINOUS STYLES. These formulas were designed to uplift hair with touchable hold. Nioxin styling products contain a professional complex of thickening polymers which leave no residue after one wash. Created to be layered and mixed together, these products can build effortless, soft, thicker-fuller looking hair.
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4 | SEBASTIAN
SEBASTIAN
PROFESSIONAL For 50 years Sebastian Professional has never stopped pushing boundaries and igniting creativity for industry leaders, visionary stylists, and passionate at-home users. Hair transcends gender, prejudice and cultural limits and so do we. Our style is open and constantly evolving. In a word: Fluid. As we look to the future, we are more committed than ever to celebrating self-expression with innovative styles and striking transformations, made possible by our iconic and hybrid products.
EDUCATION CREDO
OUR BRANDS
We don’t teach, we provoke and push the imagination further. You know the rules; we encourage you to break them. Our education inspires the artist in every stylist — both in the salon and beyond — igniting their creativity with unique blading and styling techniques.
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4 | SEBASTIAN
HISTORY 1972
new tool into the hands of the hairdresser.
SWITCHING ON THE 70s
Imagine style one step further. Geri Cusenza entered the 70s determined to take an entire generation from flower power to fearless hair fashion. It started with the invention of the crimping iron and didn’t stop.
JOHN SEBASTIAN
JOHN PETER'S SALON
As artistic director of John Peter’s salon in Beverly Hills, Geri was invited to a photo session with Streisand. Her Misson: create a masterpiece. Geri created the crimping iron because of Streisand’s Butterfly album.
Together, Geri, her brother in law nad her husband, John Sebastian decided to showcase this new iron. Armed with about $400, they flew to New York, along with Geri’s husband, John Sebastian Cusenza. They set up a small booth at a major hair show, sold thousands of their invention, and on the way back to Los Angeles, decided to start a company. It didn’t take long to decide on a name either: Sebastian, named after John and Tony’s late father, Sebastiano.
1974
OUR BRANDS
LIQUIDITY
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The 70’s were tough on hair. The advent of chemicals, bleaches, coloring, and relaxers had inflicted devastating damage on hair, and conditioners of the day only addressed surface needs. Geri started working with proteins and emulsions, mixing up treatments that were 2 parts proteins, 1 part moisture. This was the basic formula of 2+1, the company’s first liquid product. Color Charm Liquid Crème hair color launched to compete with Miss Clairol. For years, a crimping iron had been used on fabric. Five months and countless prototypes later, Geri and her brother-in-law, Tony Cusenza, had a working machine. The crimping iron was born. The next question was how to get this
CLEANSING
From there, things really started rolling. Shampoos became just as important as conditioning treatments in the salon, and Geri was quick to realize that existing shampoos offered nothing but
cleaning properties. She set out to create a revolution in shampoo, introducing the backbar as an experience to be savored by both the hairdresser and the client. She created shampoos that addressed the health of both the hair and the scalp.
1976 COLOR
During a trip in 1976 through the street-markets of Tunisia, Geri wrote of the “bright blur” of color. Color so vibrant that objects could hardly be detected. Enter Cellophanes; pure pigments inside translucent haircolor. Cellophanes became the first semi- permanent hair color. Non damaging, with no alcohol, ammonia, or peroxide, it was the first color that could be permed over.
1979
MODERN TOOLS
Liquid technology, under the guidance of Sebastian’s Creative Director, Geri Cusenza, introduced the world of beauty to phenomenal products that changed the world and coined the word ”finishing”. Before
Sebastian and the advent of products like Shpritz, Wet and Molding Mud, salon products consisted of lacquer hairspray, wax pomade, and aerated styling gels.
1982
INNOVATING THE 80s
From the first ammonia-free color gloss, Cellophanes – inspired by the vibrant spice souks of Tunisia – to the iconic Shaper hairspray, we’re constantly changing the game. SHPRITZ FORTE
Geri wanted a spray that didn’t use lacquer but would still hold colossal shapes. Cellulose became the hold ingredient in Shpritz Forte, the strong holding spray that became known around the world.
1983 WET
Geri and Mr Sebastian were having dinner with the chemist. It was pouring rain, and they had to make a mad dash from the car to the restaurant. Geri ducked into the restroom to comb her hair back and thought: “How can I do this differently?” The dinner conversation quickly turned to making a products that could make the hair look “wet” and shiny. That product became Wet.
1984 SHAPER
A true working spray that would
be new and different, Shaper is the spray that everyone has tried to duplicate since its introduction in 1984. Hairdressers would stand on stage with the can in one hand and a blow dryer in the other, spraying a mist so fine that it would create a fog-like effect on stage. Shaper became the #1 selling hairspray on the professional market.
convention as International Creative Director, fusing fashion and fantasy with fearless hair.
1991
PERFORMANCE ACTIVE
Weightless in look and feel, these products used botanical extracts to address issues important to consumers, like the environment. Performance Active Gelee, with plumping effect, and Performance active shampoo and treatment, a light chelating shampoo, soon became the most sought after products on the market.
1989
MOLDING MUD
Geri and Robert Lobetta were on their way to a photo shoot in England when they noticed the kids on the street with textured hair that was dirty, matted, and interesting. When they arrived at the photoshoot, Geri tried twisting and matting the model’s hair, trying to make it look dirty. Molding Mud was launched in 1989, during a time of extremely groomed hair. LAMINATES
Laminates drops was the first product to use the benefits of silicones. Laminates created a worldwide market for silicone products. Today, there are many copies, but none equal the power of the original.
1994
COLOURSHINES BY CELLOPHANES
New technology inside a richer, more colour-packed formula cut the processing time and blended grey, making color the truest texture in the world.
1998
ROBERT LOBETTA
In 1998, Sebastian’s new creative Director Robert Lobetta looked at the industry and decided we were too complacent, creatively. He remedied the situation with the launch of a unique, loudly creative line of raw materials called XTAH.
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NONCONFORMIST BEAUTY
1991
VISUALIZING THE 90s
Iconic photographer and stylist Robert Lobetta continued to break
Lead by our Global Director, Shay Dempsey, along with some of the world’s most exciting creative visionaries, Sebastian continues to break conventions. We belong to a community of risk-takers who are bold and inspired — people who want to learn how to create.
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SEBASTIAN
PROFESSIONAL CARE Our care products, treatments, and creams provide concentrated care for all hair types, leaving the hair with a touchable finish.
OUR BRANDS
Sebastian offers complete care regimens that address the most common hair needs from repair, to moisture, and volume.
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SEBASTIAN
PROFESSIONAL STYLING Give your hair a lift with our wide range of hair styling products that can be mixed or layered for unlimited styling possibilities — ranging from our strong hold hair sprays to light weight hair oils.
THE SEBASTIAN 7
OUR BRANDS
Discover Sebastian Professionals' MUST HAVE products for every stylist and every client. Layer and mix these 7 essential products to achieve any look. Whether you seek super sleek and shiny or tightly coiled and voluminous, these 7 styling products will give you a range that can't be beat.
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5 | GHD
OUR STORY Iconic British hair brand ghd has been transforming beauty routines with the power of a good hair day since 2001. We’re a global leader in high-end professional hair styling tools and a 12x winner of Allure’s Best of Beauty award. ghd offers award-winning tools to help you dry, style, curl, and protect your hair to the highest possible standard at the scientifically proven optimum temperature of 365°F.
OUR BRANDS
Known for blending science with innovation, luxury, and style, ghd creates the most technologically advanced hair tools in the world, which have become an essential part of the daily lives of hair stylists and consumers globally. Because there’s one thing we expect as standard — a good hair day.
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FOLLOW US LEARN MORE ABOUT GHD AT OUR WEBSITE
@ghd_northamerica TIKTOK @ghd_usa
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GHD
HAIR-ITAGE TIMELINE 2001
2002
2004
— ghd III styler collection
— The beginning of — No longer just a hair tool; GOOD HAIR DAY. ghd became a verb, with people nationwide saying; Three entrepreneurs from Yorkshire put a ‘I’ve ghd’d my hair’ radical new hair styling — ghd goes global with product into the hands ghdhair.com of British women. With the endorsement of professional stylists across the nation, now every day could be a good hair day. For millions of people, this changed everything. — ghd IV mini, original and max stylers
NEW INNOVATION — The first ghd Pink breast cancer charity collaboration launched. Now a core part of the brand DNA, the annual ghd Pink collections have raised over $23million for breast cancer charities across the globe.
2007
NEW INNOVATION — ghd air® - the first ghd hairdryer
2010
2011 NEW INNOVATION
OUR BRANDS
— Brushes, combs, and styling product.
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2012 2014 NEW INNOVATION — ghd curve collection of curling irons and wands.
— The ghd R&D facility in Cambridge opened. Committed to improvements in technology and hair health, the facility now develops all ghd groundbreaking technology.
NEW INNOVATION — Max styler – style in half the time with our wide plate hair styler with dual-zone technology and 70% larger plates.
2022
— 20 years after its initial inception, ghd’s original professional styler upgraded with new generation Single-zone™ technology to guarantee sleek, smooth and shiny results with no extreme heat.
NEW INNOVATION — ghd’s 1st on the go cordless styler. Portable, powerful, touch up tool to ensure you always have good hair days anytime, anywhere.
NEW INNOVATION
2021
NEW INNOVATION
2020
— ghd helios™ professional hairdryer which is fitted with unique Aeroprecis™ technology for ultimate styling control and 30% more shine.*
NEW INNOVATION — ghd rise™ hot brush which creates 2X more volume** from root to tip.
2018
2019
NEW INNOVATION
— ghd thin wand is the newest essential professional tool for defined andeven curls. Thin wand is perfect for on-trend naturallooking curls, waves, and textures.
2023
NEW INNOVATION — ghd flight+ is the ultimate travelsized ghd hair dryer.Powerful and compact, this suitcase friendly hair dryer has 77% of the power of a full-sized hair dryer†, ghd flight+ is guaranteed to satisfy all your travel hair needs.
NEW INNOVATION — ghd glide hot brush – the brush that broke the internet and smooths dry hair quickly and effortlessly.
NEW INNOVATION — ghd duet style is the first 2-in-1 hot air styler†† to quickly transform hair from wet to styled with no heat damage.††† Create multiple styles on all hair types.
NEW INNOVATION — ghd platinum+ SMART styler which has ultra-zone technology that predicts the needs of your hair allowing for 75% more shine,*** 70% stronger hair, and 2x more color protection.****
*Technical testing, 2019, vs naturally dried hair. **Consumer testing vs. naturally dried hair. ***Proven to increase shine vs. naturally dried hair. ****Reduced breakage and 2x less color fade vs a styler working at 446°F. †vs ghd air. ††that combines hot air and heated styling plates. †††no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair. †††† vs ghd original.
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PUTTING BREAKTHROUGH TECH-BEAUTY INTO THE HANDS OF EVERYONE
Working together with scientists and stylists, we develop breakthrough technology that is designed to empower you. ghd offers everything you need to dry, style, curl, maintain, and protect your hair to the highest possible standard. That’s why ghd is loved by professionals and used in salons across the world.
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WHAT IS THE BEST TEMPERATURE FOR YOUR TOOL?
365°F
THE OPTIMUM TEMPERATURE FOR STYLING ALL HAIR TYPES WITHOUT COMPROMISING HAIR CONDITION
°F 440 420
DAMAGE ZONE: TOO HOT 380°F and above
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COMPETITOR STYLER AT 446°F
380 360 340
OPTIMUM STYLING 365°F
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OUR BRANDS
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NO STYLE: TOO COOL 320°F and below
GHD PLATINUM+ AT 365°F HEAT APPLIED CONTINUOUSLY FOR 30 SECONDS
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GHD TOOL CATEGORIES
OUR BRANDS
PORTFOLIO
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STYLERS
WET TO STYLED
DRYERS
CURVE
HOT BRUSHES
STYLING & BRUSHES
LEARN MORE ABOUT GHD AT OUR WEBSITE
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GHD
DUET STYLE
™
ACHIEVE THE IMPOSSIBLE. WET TO STYLED IN ONE. Discover ghd’s most revolutionary innovation. The ghd Cambridge laboratories have achieved the impossible with the first 2-in-1 hot air styler* to quickly transform hair from wet to styled. Simplify your hair routine, with no heat damage** and beautiful sleek results.* Designed for all hair types. — The first 2-in-1 hot air styler* — Transforms hair from wet to styled with NO HEAT DAMAGE** — Unprecedented hair softness up to 48 hours*** — 2x more shine****
OUR BRANDS
— Multiple styles on all hair types
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*that combines hot air and heated styling plates. **no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair. ***consumer testing, 142 women, June 2021 ****vs naturally dried hair, dependent on consumer use
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GHD
SLEEK TALKER
MAKE YOUR SLEEKEST STYLE DESIRES COME TRUE.
The ultimate prep product to smooth, soften and minimize frizz, maximizing heat styling performance to achieve a good hair day effortlessly.
OUR BRANDS
Developed in conjunction with ghd duet style, to guarantee the best performance, ghd sleek talker is a wet to sleek styling oil with heat protection that helps smooth, soften and replenish hair, maximizing heat styling performance for long-lasting professional results.
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Made with the ghd heat protection system - this advanced formula is the perfect power couple for wet to sleek styling with ghd duet style. Expect a beautifully sleek and smooth finish, with 25% longerlasting frizz control* and 4X more hair alignment**, for hair softness and smoothness that lasts up to 72 hours.***
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6 OPI
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6 | OPI
HISTORY & TODAY
OUR BRANDS
Co-founded in Los Angeles by Suzi Weiss Fischmann, OPI shook up the 80’s lacquer game with iconically shaped bottles, highquality shades, and fun, unique names.
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Today, as the #1 salon brand worldwide, OPI is the go-to choice for professionals, loved by consumers, and a staple in pop culture nails. LEARN MORE ABOUT OPI AT OUR WEBSITE!
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OPI THROUGH THE YEARS OPI RED OPI introduces lacquers with idiosyncratic and memorable names like “Alpine Snow,” “Coney Island Cotton Candy,” and the now-iconic “OPI Red” — a world fashion classic.
FOUNDED IN 1981 George Schaeffer buys a dental supply company called Odontorium Products Inc. Shortly after acquiring the company, George notices that nail technicians are buying dental adhesives for applying acrylic nails. He creates a product specially formulated for them.
ABSOLUTE ACRYLIC SYSTEM Our professional acrylic system perfect for salons.
1984 1981
1990s 1989
OUR BRANDS
OPI GOES GLOBAL OPI expands into Europe and Asia with South America to follow.
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ICONIC BOTTLE OPI reimagines the lacquer bottle and becomes an industry icon.
I’M NOT REALLY A WAITRESS OPI releases a shade that typifies their combination of irresistible colors and offbeat names. Urban Dictionary calls the shade “the specific color of red nail polish that is used in countless old movies and commercials for its sheer mass.”
2000 2003
NATURE STRONG Our 1st natural origin and certified vegan line of unique nail lacquer shades.
POWDER PERFECTION A quick applying, odor free acrylic application that provides long, durable wear, rich pigmentation and high shine.
LINCOLN PARK AFTER DARK “Lincoln Park After Dark” launches, going on to win the InStyle award in 2006, 2009, and 2011 while mainstreaming colors like black and gray.
2006 CLARITE’ ACRYLIC SYSTEM The choice for school programs that need quality, odor free product.
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2008 2011 2017
2021
GEL COLOR OPI launches GelColor offering longer wear, high shine and soak off removal. REPAIR MODE OPI’s patented, industry innovation, a keratin bond building nail serum that repairs and strengthens from the inside out.
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OPI
NAIL LACQUER The lacquer that changed the world. — Iconic OPI shades — Legendary shade names — Seasonal, on-trend collections — Complete systems–Nail Lacquer, Infinite Shine, Nature Strong
OUR BRANDS
THE CHOICE IS YOURS
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PROFESSIONAL GEL COLOR — Iconic OPI Shades — Complete Gel Color system for stay true color and 3 weeks of wear — Fast, 30 second cure — Easy removal
VELVET VISION
OUR BRANDS
Our OPI GelColor with Magnetic Effects in vibrant OPI shades.
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PROFESSIONAL POWDER PERFECTION IN ICONIC OPI SHADES 3 weeks of shine intense wear and stay true color. — Odor Free — Strong and Durable
ABSOLUTE ACRYLIC — Provides adhesion and sculpting control — Bubble free, self leveling formula
CLARITE’ ACRYLIC
OUR BRANDS
— The school and spa choice for exceptional performance in an odor-free acrylic formula
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TREATMENTS REPAIR MODE™ — First ever, patented keratin bond repairing nail serum. — 99% keratin repair* — Nails become 4x times stronger in 6 days* — Vegan formula. No animal derived ingredients.
NAIL ENVY® & NAIL ENVY® COLOR — OPI’s best seller, now new and improved, provides 95% stronger nails* — A liquid shield that reinforces the nail with layer building strength to evny.
OUR BRANDS
— Vegan formula. No animal derived ingredients.
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*Results when products are used as directed
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7 | BRIOGEO
BRIOGEO CLEAN HAIR, HEALTHY CARE
OUR BRANDS
Briogeo has revolutionized clean and natural hair care, offering effective products and solutions for every hair type, hair texture, hair need, ethnicity, and background. All Briogeo products are formulated 6-free™ (NO harsh sulfates, silicones, parabens, phthalates, artificial dyes, and DEA) and are naturally derived with the brand’s proprietary NOVA Complex®, a blend of natural oils, vitamins, and antioxidants.
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SCAN TO DISCOVER ALL OF OUR CLEAN & POWERFUL PRODUCTS
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OUR STORY
OUR BRANDS
Launched in 2013 by entrepreneur Nancy Twine, Briogeo has become one of the fastest-growing hair care brands in the world and one of the largest, black founded companies in the US. Briogeo continues to experience momentous year-over-year sales growth with a brand mission to inspire, educate, celebrate diversity, and empower every person’s healthy hair journey.
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Briogeo aligns with Wella Company’s deep commitment to building a company with Diversity, Equity, and Inclusion (DEI) and Environmental, Social and Governance (ESG) embedded into its core. The addition of the Briogeo portfolio of prestige hair care complements Wella Company’s ambitions to deliver more diverse products for all hair types, while expanding clean and green products across its portfolio offerings.
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HEALTHY HAIR ESSENTIALS DESTINED FOR DENSITY™ CAFFEINE + BIOTIN MEGASTRENGTH+ PEPTIDE DENSITY SERUM THICKER, FULLER HAIR, THE NATURAL WAY.
Lightweight, fast-absorbing serum that helps promote hair’s density and encourages nutrient-rich microcirculation to the scalp.
SCALP REVIVAL™ ROSEMARY PRE-WASH OIL LAUNCHING DECEMBER 2023 SCALP SOOTHING, STRAND STRENGTHENING, SUPER NATURAL OIL.
An expertly formulated treatment oil infused with biomimetic lipids + vitamins to strengthen the scalp barrier + moisturize hair.
DON’T DESPAIR, REPAIR™! DEEP CONDITIONING MASK ICONIC. LEGENDARY. HAIR REPAIR.
OUR BRANDS
Our 15x award-winning weekly deep conditioning mask is formulated with rosehip oil and algae extract to hydrate and strengthen dry, damaged hair.
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SCALP REVIVAL™ CHARCOAL + COCONUT OIL MICRO-EXFOLIATING SHAMPOO YOUR SCALP’S FAVORITE SCRUB.
Our 7x award-winning exfoliating shampoo is formulated with binchotan charcoal to reduce flakes and detoxify congested hair follicles. A hydrating blend of coconut, tea-tree, and mint oils soothe and moisturize the scalp.
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